Include a strong “call to action” to trigger a response from the reader/visitor.

Also remember that people get accustomed to the same type of tactics when they are repeated over and over. Practice coming up with new ways to present a “call to action” so that it still packs a punch, but does not get ignored. Give it a different style, use different colors, use bold easy to read fonts and you will see what works and what does not. Every demographic has its core styles that seem to “just” work.

Many web based news services also offer RSS (Really Simple Syndication) feeds of thier news and cotent, which they make available to other sites, blogs and individuals. This means that each and every time you post a new article, it is being seen by thousands or millions, depending on your RSS subscription base. So, by tagging a post as Important to your demographic, you are increasing the chances of the subscriber reading your content and visiting your site to learn more or contact you about your services and/or offering.

Google News has RSS feed capability as well, allowing people to receive posts or press releases based on keywords or phrases. Each time your post includes a word or phrase of importance to someone who has saved it as part of their alert, a link to your news post will appear via e-mail or RSS feed in real time to the user.

What better way to translate time sensitive news, important press releases or simply to share something new about your business to the people who are willing to follow you and read what you have to say.

Landing page quality is the most overlooked element in web marketing today. Just because you can write a good PPC ad and apply the appropriate keywords does not mean that the conversion percentage is worthy of praise. It takes skill and research to understand your target audience and then the creativity to execute the creative brand to achieve the goal(s).

Your business attracts many different types of visitors to your site. These may include some or all of the following:

• Prospects
• Clients
• Business Partners
• Competitors
• Job Seekers
• Employers
• Employees
• Investors

You must appeal to all of these types and do it effectively and efficiently. There is a science to branding and creating the style and appeal of the site.  Design is the catalyst to conveying the message.

The general landing page practice is to provide a detailed overview of your company and to give each of these visitors a taste of what they are looking for. Your landing page should be modified to best serve the highest % of visitor type as well as serve up the Call to action. All visitors may be interested in the same product line, or service model but not all visitor types will be drawn to the same verbage or images. Being broad is the key to success.

Some visitor types are more likely to find the relevant information on your site by themselves, but not all types have the patience nor the desire to dig through site maps or clicking through different levels of navigation to ultimately find a buried link.

Cover all of your visitor types but put emphasis where is is deserved. Remember to be clear, concise and do all in a non confusing environment.  Go back to basics with the K.I.S.S. method (Keep It Simple Stupid).  It always works.

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When launching a lead generation campaign, how much content is too much content?  Yes, users want to know the details and some are always reluctant to believe what you say. But, sharing too much information will deter the visitor from opting-in to receive more information.

The key is to know just how much to give away versus how much to hold back and save for your autoresponders and upselling efforts. Fact of the matter is … we marketing minded business people need a little wiggle room along the way to do what we do best, and that’s Market.

Need help finding that happy balance … contact us for a free 15 min coaching call.

What is the hype all about?  Can autoresponders really increase my customer relationships? Can they really help in converting visitors to buyers? Can they really help to generate extra $$$$ for my business?

These are some of the questions internet marketers are asking… and the hype is all good!  Everything on the internet is about customer retention and relationship building. Making the customer feel safe and secure is a win over the competition. Another big factor to online success is to maintain a constant “in your face” reminder that you are still here and are still fighting for that potential customer.Obviously without being so “in your face” they opt-out and go elsewhere. So be warned that too much an be a bad thing.

Statistics say that most online buyers will not buy the first time they visit a site. Interesting fact to say the least.  Ex: Joe Smith is looking to buy a CD or a Book from xyz.com and decides to look elsewhere another day. Chances are, that “hot” targeted lead will end up looking elsewhere and forget they even visited your website in the first place. In this case, you lose and have lost to a competitor.

An autoresponder campaign can help with customer retention, allowing them to remember you as the website to visit for their needs. By offering your visitors the ability to sign up for newsletters or articles via email you are opening the door to market to them, starting that relationship required to stimulate those warm fuzzies we all look for. Not all of the people who sign up want to receive email from you once a day, or once a week, but 50% of them want to see what else you offer and will be receptive to your emails. If half of those users click into your site, your conversions will increase and a relationship is started.

An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after. The goal is to not be annoying or deter them from your service or product, you want them to look forward to receiving your emails and being excited about what you have to offer.

For more information or to schedule a coaching call, contact us by visiting jtdesigns.com.

It’s no breaking news that Search Engines love new, fresh content. The fact that search engines rely on highly targeted content for their users opens up amazing opportunities. Out of the 100 trazillion people online at any given moment, capturing .001% of them by providing quality content for the search engines to index is monumental to traffic/lead generation.  Blogging is the best way to engage visitors and effectively drive traffic where you want them … your site! Whether you sell products online, provide valuable information or simply want to share your 2 cents with the world, Blogs will help you get down the pathway of success. You may even want to join a few affiliate marketing programs or offer Google AdSense to turn your Blog into a viable source of income and create recurring monthly revenue.

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This is the week the new Facebook design will be forced upon all its’ users. I have been reading negative comments, positive comments and some others that just go with the flow. New upgraded designs are needed in this competitive social media marketplace if one is to remain on top of its’ game. I am all for the new design as I know it is laying the bricks for future upgrades and better things to come. I can’t help but compare Facebook with Google these days, simply because being #1 is what it’s all about. Facebook and Mark Zuckerberg know that growth for its’ users will mean change, some painful and some with glowing recommendations.

There is also the flip side of the new design and how some users think that the only reason for the new design is to allow additional opportunity to push more targeted advertising. Yes, I am sure that is part of the strategy.  I am sure all the “new design” users have seen the “thumbs up, thumbs down” icons underneath all of the ads presented.  This is another concept taken from the books of Google-isms as it forces its advertisers to step up the method of delivery and to be more relevant/appealing. If an ad receives too many thumbs down it will be removed from the list of ads to be displayed. That alone is a big step towards Facebook only wanting to display ads that receive positive feedback and are friendly to the users.

Zuckerberg and Facebook will remain on the top regardless how many people petition against the new design. Friends, families, businesses and micro-niche marketers will have no choice if they want to continue to ride the wave of social media success.

Comments are welcome.