Google has updated their iPhone app and it now supports voice activated search.  It is impressive and very accurate. Nice for when you are the move as we all are.  See below for a video released explaining the services.

Use this link to access the iTunes App store and download the Google App. Click here.

Adwords Tip of The Day: Go for moderate key phrases. If there are 12,000 searches a day for a hyper competitive key phrase, opt for the phrase that has 3000 searches.. you’ll get targeted traffic with a lower CPC.

It’s what I call  “Low Hanging Fruit” go after it and you will have much success. Every market has it’s core of niche keywords or phrases that fit into the moderate category. Spend some time doing research and stay away from the hyper competitive terms that are most likely going to waste your money and not give you any clicks.

Remember the 80-20 rule at all times.  It comes in handy … especially for the low hanging fruit that dangles in front of your face just waiting to be picked.

Try SpyFu.com if you want the inside scoop on your competitors. ;)

Gmail video chat was released.

• Chat more ways than ever from within Gmail
• Look and sound your best with high quality audio and video
• Get started easily — all you need is a webcam

Check it out here:  http://mail.google.com/videochat

This is a great application and can be used across UNIX, WINDOWS and MAC.  So easy to use it literally takes minutes to get up and running. You can share your screen, or designate a host and let them do the work.

” Yugma is an easy-to-use web conferencing service that allows users to host or attend online meetings on Windows, Mac or Linux computers at a fraction of the cost of Webex or GoToMeeting.”

Check it out for yourself …  Yugma website

Adwords Tip of The Day: use negative keywords to keep away non-customers and effectively drive up your CTR.

Negative keywords are very effective if used properly. Many niche markets rely on using negatives as it help to keep away the non-buyer that happened to stumble upon your ads by searching on a broad matching key phrase.

Not every web visitor can become a customer, but if we stick to utilizing these great tools to achieve higher click through rates, it will save us money in the long run.

Note:  be cautious while implementing negative keywords as some overflow traffic can convert to buyers. Understanding your demographic will help you choose wisely.

Adwords Tip of The Day: Extreme relevance between keywords, ad text and landing page content is a MUST if you want to turn visitors into conversions.

Relevance has become the gold nugget of information everyone is looking for.  Some have embraced it with great success and some have ignored the call and are failing miserably.

Nobody wants to fail, succeeding is much more fun anyway.  So … make sure to take the time and review your content pages and check for consistency between your content, your keywords, and your Google ad text. Google will reward you for being more relevant and web visitors will be more likely to stick to your site.

Side Tip:  focus your content pages on no more than 3-5 keywords. Same for your adwords campaigns … focus campaigns on a mass of keywords and then ultimately peel and stick into tight groups.

jtdesigns offers adwords management and web page revelance development. Click to contact us.

To get inside your Customers heads you must realize that there are three types of visitors that will find your site(s) …

1) The browser. 2) The buyer. 3) The person who wants freebies.

The browser is interested in something related to a particular service or product, but is not completely sure they want to buy nor are they committed. They will find themselves frequently visiting numerous websites, reading the same content over and over trying to convince themselves they need it.

The buyer is searching on highly targeted keywords and phrases, usually keywords with a specific name in them or a SKU number. They are on a mission and will buy on impulse. They may do a little research into who sells it cheaper, and who offers free shipping.  But, regardless … they are buying.

The person who wants freebies is the kind of visitor that looks for anything that is free. They will spend hours upon hours searching until they find what they are looking for. Patting themselves on the shoulder and smiling for the job well done.

The secret to getting into your customers heads is HOW DO I CATER TO ALL OF THE ABOVE?

Easy. Offer lots and lots of great content for visitors to read. Offer free downloads so they can get what they want and possibly collect an email address for future drip marketing purposes. And the most important … make it a one click buy process.  The more complicated you make it to buy a product the more likely the visitor is to get cold feet and back out.

Lastly, and equally important to all of the above:  Auto-Responder marketing techniques. Knowing your customers and what they want will help in providing ongoing communication and relationship building. Some web visitors may not be buyers the first time the come to your site. You need to provide that ongoing marketing effort to convert them into a HOT lead.

Take time to really understand your customers.  All of the above also applies to client relationships as well. If you get inside your clients head, you have a better chance of developing a sound strategy that will yield positive results and increase revenue for them.

Happy customers and clients, and repeat customers and clients.

This is so far fetched … I get more scared by the day! No more worrying about mortgage payments, or putting gas in your car. WHAT ??? HOW is he going to HELP you? All he cares about is our vote.