Do You Make This AdWords Mistake? –

1)  Using landing pages that do not convert.

I estimate that about 85% of our clients come to us either feeding PPC traffic to their home page, or feeding it to a standard product/selling page. It is very easy to get caught up in the excitement of PPC advertising and the instant gratification that search engines promise, but throwing traffic at your site will not guarantee success. If you are promoting a specific product or service, you absolutely need a custom designed landing page that is highly optimized for designed to do one thing … create conversions.

The page should cater to PPC visitors and be extremely targeted. You should have split testing set up on this page before you start sending traffic. When you have the optimal landing page (according to your split testing results) then start focusing on the details of PPC bid management and keyword segmentation.

Your landing page is an essential part in getting your AdWords campaigns perfect from the start. Your landing page will make or break your PPC efforts. Do it right from the start and you will be happy that you took the time and invested in preparing your pages properly.

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