Do You Make This AdWords Mistake?

2)  Installing only one form of conversion tracking.

About 80% of our accounts came to us from other PPC management agencies and a lot of what we see is very shocking. Most accounts had never installed conversion tracking code and the ones that did, never utilized it for anything other than viewing pretty charts. For example, if you use AdWords and sell online or measure conversions in any form, you need to install tracking to track each and every conversion that is fed through your funnel. If you are not comfortable with the setup, at least use the basic value tracking in your conversion tracking code.

Google Analytics is one choice for tracking, but not the only choice! Do your research and choose the best for your needs. Some services will focus on visitor trends, some on ROI and others on habits of new visitors and landing page entrance and exit percentages.

Here are a few options:

• Clickable.com
• Lyris.com
• WebTrends.com
• ClickPath.com
• VisiStat.com
• Omniture.com
• GoStats.com

What is a conversion? That is one of the first questions I would ask you during a preliminary coaching call. A conversion could be a Sale, a Sign-up, a Download, an Opt-in or anything that requires the visitor to perform an action.

Each and every online Marketer has their own measurable criteria that assists them in making educated and qualified decisions about what to do and where to take the critical “next steps” with marketing and promotion.

• If you are interested in hiring me as your personal Online Marketing Coach click here.