Do You Make This AdWords Mistake?

3)  Failing to Rotate ad serving for your ads.

By default, AdWords sets your display ads to be “optimized”. This means that Google will display the ad with the highest CTR more often. You DO NOT want this!  You want total control allowing you to make that decision yourself after a sound sampling size (about 60-100 clicks per ad).

By using the default setting you will never receive a true comparison when split-testing ads. You will never allow NEW top performing ads to flourish because the ads with the higher CTR, will always dominate and receive more of the Ad serving percentage.

Using “Rotate: Show ads more evenly” will allow for true split-testing on various text ads and will give you greateer control over your PPC campagins.

To turn on “Rotate: Show ads more evenly” go into your campaign(s) and select “Edit Campaign Settings”, scroll down to “Scheduling and Serving” and click the toggle button for “Rotate: Show ads more evenly”, then save your settings and your done.

Make sure to check back throughout the day/week and review your text ads and the CTR they are receiveing. You will be surprised at the results and always keep this question in your mind while making decisions … “How can I write another ad to out-perform the ad with the highest CTR? “.

It’s an ongoing game … are you up to playing?  Do you have the desire to out perform your competitors?

• If you are interested in hiring me as your personal Adwords Training Coach, click here.  Let me teach you the tips and tricks Google will never share with you.