Here are some quick tips I’ve learned from my own trials and errors that will help you avoid common mistakes…

1. Be careful when you set your cost per click and daily budget for each ad. Don’t allow yourself to spend more than you can afford to spend.

2. Don’t bid on the main keyword for your product. There’s way too much competition and you’re guaranteed to pay high costs per click. Find your Niche and stay as highly focused as possible.

For instance, don’t bid on “widget” if you’re only selling blue widgets. Instead, bid on “blue widget” or even more specific phrases, such as “buy blue widget.” This way you know the people who see your ad are looking for a blue widget, not a red or green one, and you’ll have a better chance of selling to them.

3. Bid on longer key phrases that people search for instead of just the main keywords or phrases. These keywords have less searches for each one than the main keywords do, but they also cost less per click. You can often utilize your Analytics to see what key phrases have led visitors to your site. In addition, if you have an on-site search engine, you should be able to see what people are searching for once they land on your site.  This can be extremely valuable.

And if you use enough of these key phrases the total number of searches could exceed the number of searches for the main keywords. So you can potentially have more click-thrus and sales this way because the visitors are usually more targeted.

Do keyword research with Google Keyword Tool or Wordtracker Keyword Tool by typing in your main keyword. It will show you what phrases people have searched that include your keyword. Use this list to determine the long key phrases you want to bid
on.

4. Check your ads several times during the week for their performance. If they aren’t getting good click-thrus, tweak your ad copy and/or keywords. After all, there’s no sense wasting money on advertising that doesn’t pull in leads or sales.

5. Don’t worry about making an abundance of profit at first. I don’t mean you shouldn’t expect to get sales. What I mean is, if you spend $10 per day and make $10 per day, you’re breaking even, so use the $10 you make each day to test your ads more. Fine tuning your sales funnel does not happen overnight and takes time to perfect the entire process of search to click, click to opt-in and/or lead to customer.

Once you eliminate some of the common mistakes that cause advertisers to fail using Google AdWords your profits will increase and your advertising costs will decrease. And that’s the way it should be.

Looking for additional assistance with  your Adwords Campaigns? Are you not seeing the light at the end of the Google Tunnel?  I am here for you.  I can help you achieve your goals and streamline your lead-to-customer funnel by implementing highly targeted marketing actions.  Google Adwords is the vehicle that brings you targeted leads. But, how you nurture those leads will define success.  Visit my coaching page and sign up for a training session or a FREE 15 coaching call:  Do it NOW.