Adwords Tip of The Day: Go for moderate key phrases. If there are 12,000 searches a day for a hyper competitive key phrase, opt for the phrase that has 3000 searches.. you’ll get targeted traffic with a lower CPC.

It’s what I call  “Low Hanging Fruit” go after it and you will have much success. Every market has it’s core of niche keywords or phrases that fit into the moderate category. Spend some time doing research and stay away from the hyper competitive terms that are most likely going to waste your money and not give you any clicks.

Remember the 80-20 rule at all times.  It comes in handy … especially for the low hanging fruit that dangles in front of your face just waiting to be picked.

Try SpyFu.com if you want the inside scoop on your competitors. ;)