Adwords Tip of The Day: Peel & Stick your ad campaigns and groups (including keywords and ads) and use one set for “Google + search partners” and another set for the “content network“. This will allow you to see how each is doing from a performance perspective without having to drill down into each campaign.

This tactic also allows you greater control with focused ad groups and niche ad campaigns. Ex:  keywords that perform better on Google searches than on the content network will typically achieve a higher CTR (click through rate) and a lower CPC (cost per click). A lower CTR from the content network will bring your campaigns down and will result in higher cost per click.

Do yourself a favor and try this. You will have more control over content network spending and will ultimately build better performing ad groups.

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