Adwords Tip of The Day: It is somewhat time consuming, but I find that having very specific ad campaigns is more effective than blanket adgroups.

For example, if you have following products:

a) Web XO Basic
b) Web XO Small Business
c) Web XO Enterprise

Create 4 ad campaigns. One for general searches on variations of (a) “Web XO”. This campaign is meant to go “Broad” and keeping that in mind, choose our keywords wisely. The remaining 3 campaigns (b & c) will be geared to a specific product, service, white paper and so on. Keep these ad campaigns highly focused on content and remain consistent between, keywords, ad text and landing page/squeeze page. Remain relevant as much as possible, Google will award you for it.

Lastly, the ad text for the 3 targeted campaigns should be crafted to fit the product so it emphasizes what people are looking for and helps grab their attention when there are so many other ads from competitors.

Happy Split Testing and remember … relevance is queen, landing page content is king!

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