Adwords Tip of The Day: If ad performance is one of your main goals, go to campaign settings and change Ad Serving to “Rotate, Show ads more evenly” from “Optimize, Show better performing ads more often. Then split test your ads. Peel & stick keywords into highly focused ad groups for increased performance and tracking

The overall goal is to determine which ad is the best performer (Highest CTR, Lowest Cost per conversion .. etc) and then write a new ad with the mindset of beating the best ad making your campaign 200% better than it was.

Always challenge yourself to write better copy, better content and create a sticky landing page with conversion in mind.

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