Adwords Tip of The Day: When and how to use pricing in your PPC display ads.

1) Use pricing in your PPC ads if:
- Your Price is Lower than your competition
- Your Competitors are not using prices
- You are selling highly competitive items/services in which people shop on price alone.

This may reduce your click through rate, but will improve your conversion rate by filtering out a certain percentage of non-buyers. It is a small sacrifice to make for increased conversions and a higher ROI.

2) How to use pricing in your PPC ads:
- Always be honest and true to your displayed price
– Always make sure percentages are accurate (ex; 36% OFF)
– Do not mislead your visitors
- Do not bait & hook your visitors with over-exaggerated deals

It is extremely important that you are honest when it comes to using prices in your PPC ads. An unhappy visitor will not be converted regardless of the deal you are offering. You can guarantee that your conversions will be in the toilet, if you think you can have success by tricking people.

Be honest, Be true and most of all … Be Clear and concise!

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