Creating success within your niche!
Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising.
The video below will show you how a few minor changes to your account structure can make a big difference to your advertising performance.
On a snow day like today and in between the frequent trips outside to shovel the sidewalks, I can’t help but watch the snowflakes fall from the sky. It’s a very beautiful thing to admire and looks so peaceful when stuck to the tree branches.
As I watch the snowflakes and do what I do best (and that’s to try and relate my surroundings to how I do business), I cant help but think … ”What if each of those snowflakes was a potential customer?” There are many different shapes, different sizes, some fall faster than others and some just don’t make it to the ground, the get stuck on roof tops or tree tops and never get to the desired landing area.
The question I ask myself is … “How would I catch as many of them as possible with a bottle that just sits there waiting to be filled up?” (in this case, the bottle represents your web site) If you think you are going to catch every snowflake, you are crazy. You will never catch all of them, and in most cases even the ones you do catch are not going to be the ones you had hoped for.
What’s the purpose of this off topic rant, you ask? Well, in my ADD brain I can’t help but relate this to lead generation and targeted marketing strategies. When you develop a method to guide those snowflakes to the location you want them, you are creating an effective funnel that collects the snowflakes for you. Think of this funnel as your sales process, you can use targeted Google AdWords campaigns to reach out and guide these flakes towards the funnel. Once they land on the funnel they start making the trip down the tube into the bottle. The tube being the “Auto Responder Campaign” that leads them into the bottle over a pre-determined time frame, and the bottle, being the website that encourages the sale or the conversion.
How well do you catch snowflakes? Are you catching them with a funnel or are you catching them with your bare hands?
I will leave you with a final note: Last time I cought a snowflake with my bare hands it melted within seconds! WOW … that means (in my mind) I just turned that potential lead or customer into nothing. No communication, co sales pitch, no conversion.
What’s your next move?
Need help redirecting your potential clients? I can help you create Funnels.
By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies. You will thank yourself after you experience the benefits of what you are about to do for your business.
Have you ever used Google’s search-based keyword tool? The tool was launched last November. It was designed to enable paid search advertisers to get more ideas for keywords that could drive people to their sites.
The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns. The tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on your language or country/territory settings.
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.
The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you’ll also see the keywords organized by brand names.
The Search-based Keyword Tool compares your website and current AdWords campaigns against actual, past Google search queries to identify additional keywords that might be relevant for your campaigns. The tool compiles a list of search queries relevant to your website that don’t already appear in your AdWords campaigns. By changing your language or country/territory settings, you can view keywords (and corresponding data, such as the amount of competition, suggested bid, etc.) specific to those settings.
See more information on how the Google Search -based Keyword Tool works: Google Search Based Keyword Tool
These approaches work across a surprisingly wide variety of circumstances and industries:
1. Remove Choices
You should be very clear about your desired conversion action (whether it’s a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated, or at least visually de-emphasized.
2. Keep Your Promises
Your visitors arrived from somewhere, and an expectation was set before they even landed on your page. This could have been in your PPC ad, a third-party blog posting, or a comparison shopping engine. Make sure that you understand the context from which they arrived. It’s critical to align the content of your landing page with their intent and expectations.
3. Don’t Be Loud
Minimize visual distractions as much as possible. Don’t use a wide variety of font styles, colors, and sizes on your page. Remove images and interactive rich-media content unless it directly supports your conversion goal and is a clearly superior way of conveying important information. Bland landing pages are often the best-converting ones.
4. Reduce Anxiety
Unless you work for an internationally recognized company, you have no brand-strength or credibility with your online audience. Do everything possible to reduce anxiety on your page by using safe shopping seals and other indicators of your trustworthiness. The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel safer.
5. Enhance Connection
People want to feel a connection to your product or service. Transferring recognition or awareness from other sources can help you reinforce their desire to act. Tastefully use logos of well-recognized client brands. Add the badges of media sources that have covered or mentioned your company. Prominently display glowing testimonials from existing customers.
6. Have a Clear Call to Action
Make sure that you spell out exactly what will happen if someone fills out the form or clicks on the desired link. Don’t clutter the area around the call to action — let it stand out by its isolation on the page.
Keep in mind that with each PPC visitor, you are being charged anywhere from .45 cents upto $12.00 for that click, and some instances (depending on your niche) maybe more. You want to ensure that your Call-to-Action dominates the page and encourages the visitor to click. Use colors, text styles, catchy phrases, facts etc. If you know your market you will know what they want to see.
7. Cut Down Your Text
People don’t read on the Web. Study after study has shown that less content on a landing page leads to higher conversion rates. Ruthlessly edit your text down to simple headlines and short, bulleted lists. Cut out the self-promoting marketing speak that people won’t read anyway. You can link to detailed information on supporting pages.
Follow these best practices and your cash register will be ringing more often.
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Even if you’re satisfied with your account’s performance, it’s a good idea to fine-tune. Here are some tips to help get you started.
First Things First
Once you have answered these questions, read the tips below for “Keyword Selection”, “Ad Copy”, “Landing Page”, “Targeting” & “Bid Management” optimization ideas.
1. Keyword Selection
2. Ad Copy
3. Landing Page
Broad vs Exact Match:
5. Bid Management
If you would like to have me give your Google Adwords account a honest evaluation, sign up for my FREE 15 minute coaching call.
In addition, if you are looking for someone to manage your account and fine-tune the settings listed above contact me directly at info [at] jasontrump.com.