Creating success within your niche!
21 Jul
1) Choose Keywords
2) Write Ads and Content
3) Launch Campaign
4) Optimize Campaign
- Get rid of Keywords that don’t convert
- Re-write Ad copy
- Tweak Landing Pages
- Wait to see whether your adjustments have made you profitable
- do this step over, developing niche groups that are focused on conversions
Click here to sign up for your FREE 15 minute coaching call. Be ready for SUCCESS!
6 Jul
Do you wish you didn’t spend so much money on your AdWords advertising?
With the right training and a personal One on One Coach, your Google AdWords Pay Per Click campaigns are likely to provide the best ROI compared to other forms of online marketing.
I have been playing the Google AdWords Game for over 7 years now. I’ve been working one on one with companies across the country, with hands on training that is allowing them to receive maximum ROI from their campaigns. If you are at the “Unsure” stage with AdWords, I will spell out exactly what to do so that you do not waste any further money with Google.
Here is part of what you can expect to Learn:
Click here to sign up for a FREE 15 minute call and then get ready for SUCCESS!
30 Jun
There are a few super advantages to the AdWords advertising program. All to benefit the online marketer, on-line retailer, business to business, business to consumer and most importantly the entrepreneur.
No minimum buy – Before AdWords existed, buying a highly targeted ad or a keyword could cost thousands of dollars. AdWords allows you spend whatever amount you want—no minimum. You can run or test a campaign for $10 a day or less.
Almost immediate implementation –Your ad runs almost immediately after it’s submitted. No long waits before you see your listing appear. This gives you an advantage by reaching your target market quickly and efficiently.
Pay only for clicks – When people view your ad (called impressions) you pay nothing. If someone clicks your ad, you then pay for the click. There is no need to worry about your competition depleting your budget by clicking all day. Google’s system protects against multiple clicks from the same user.
Bid for placement – How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity. When you bid on a term or phrase, you are telling Google the maximum you’re willing to pay for the click against others who have bid on that term. If the next highest bidder is much less than your maximum bid, you will only pay slightly more than the lower bid for top placement.
Set maximum cost per day –There is no minimum deposit required to start an ad campaign, so even the smallest of businesses can get exposure quickly and affordably. AdWords advertisers enjoy a tremendous level of control over their spend. They can set a maximum daily budget and specific amounts they’re wiling to pay per click, which the AdWords system will only exceed if you are in a hyer competitive market where your ads may be receiving impressions from multiple users at the same time. Even then, Google will only exceed your daily budget by a dollar or two depending on the click price.
Stop or pause campaign at any time – If you want to make adjustments, it can be done within minutes. You can also pause or stop a campaign at any time. If you need to make revisions to your landing page and do not want your audience to see the page while you are making tweaks, all you do is pause the campaign and then resume when you are complete.
IMPORTANT – NOW accepting new students and clients – Limited space, ACT NOW!!!!
Do you need assistance setting up or launching your Adwords marketing campaign? Are you looking for personal Adwords Training & Coaching? … click here NOW. Let me teach you the tips and tricks Google will never share with you.
To your ongoing Success within your Niche Marketplace.
10 Jun
Every day I receive questions from Google PPC marketers asking why a campaign’s not working, why it’s costing so much per click, why are my clicks not converting, what they may be doing wrong and most importantly – how in Google’s name do you improve it!
All of which are normal questions for beginners and if not addressed early can cause a campaign to spiral out of control. In addition, when the campaign spirals, the costs soar. The biggest mistake (in my honest opinion) is to completely rely on Google’s tools and support. Those of you who have tried to utilize their support team know exactly what I am talking about. :(
I honestly believe that good research before you start a campaign can eliminate most of the problems (and wasted click fees) that you could face after launch. And I don’t just mean keyword research. There’s a lot I do before I dig into a keyword research tool these days. It’s too competitive to just rely on keyword research.
Because if you can be 100% positive you’re in a micro niche, and you’ve got the best quality data possible on the offer, the competition and the market, then you can be confident that what’s going into your PPC campaign is the best you can do, and not just your best guess with crossed fingers.
If you’ve properly done your research, you can reduce your trial and terror in making a campaign profitable, reducing the money you burn through and also the time and aggravation in fixing something later. (plus you’re less likely to wimp out when you’re just a click away from turning a profit)
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Are you looking for more details on personal Adwords Training & Coaching? … click here NOW. Let me teach you the tips and tricks Google will never share with you.
;) To your ongoing Success within your Niche Marketplace.
30 Apr
Double or Triple your Leads with Google Adwords PPC.
If you’ve been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.
You’ll probably agree that getting the traffic to your landing or lead capture page is the easy part… Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates many Adwords advertisers to the point where they have to drop the campaign entirely because it simply wasn’t profitable… or was it because they were going about it the wrong way? Don’t let this happen to you!
One of the main reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and proper targeting of the landing pages. YES… PAGES.
Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.
So you’ve got several different keywords and phrases, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an Adwords disaster.
Problem #1. You have too many keywords!
You cannot possibly write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to group the keywords tightly and write your ad according to the keyword you are bidding on. If you don’t organize your campaign this way the result will be an extremely low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for a successful lead generation campaign if you want to increase your keyword positioning for LESS money. The average Adwords user will never see a consistent CTR over 1 – 4% because they have poor campaign organization.
Problem #2. You have too many keywords, Not Enough Landing Pages!
You see… Once you get your keywords organized and compiled into their own individual ad groups you are now going to need several more and different landing pages.
Why you ask…? It’s simple… Since we have now created new Adwords ads to target our very specific keyword groups we are going to need landing pages to match them.
If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant information. If your Google ad and landing page match their keyword query exactly then your chance of conversion is going to much higher. The searcher feels you have what they are looking for.
And yes… In some cases this simple little lead generation conversion trick will easily double, or triple your previous conversion rates! Many Adwords users will tell you that this technique is as simple as using the keyword on your landing page a few times… That would ring true if you want to maybe increase your conversion by just a little bit…
Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms. I mean a new header graphic mentioning the keyword, your headline mentions the keyword and your ad copy and bullet points also include that keyword. You basically have created a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to a search engine you aren’t looking for something “close” to what you searched for. You’re looking for EXACTLY what you searched for.
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Are interested in hiring me as your personal Adwords Training Coach, click here. Let me teach you the tips and tricks Google will never share with you.
5 Jan
For a limited time I will be offering FREE web coaching calls. 15 minutes for you to pick my brain and ask me whatever you like. We can discuss Google Adwords, Website Design, Web Conversions, Email Marketing Landing Page Quality and on and on.
I am still working on the details, structure and feel of the coaching programs, but here are some details to wet your palette.
COACHING PROGRAM (Soft Launch) DETAILS
FREE CALL
- one time 15 minute coaching call FREE of charge.
PAID WEB COACHING
- coaching plans start at $350 per month (minimum of 3 months). Please contact us for details and additional pricing plans as each clients needs vary based on scope or work.
GOOGLE ADWORDS COACHING & TRAINING
- Google Adwords coaching program is $1500. You get two 30 minute calls per week for 8 weeks to discuss your goals and desires. We will strategize, implement and perfect ad campaigns. You will learn how to split test, peel n stick, niche grouping and laser focusing your campaigns for optimum conversions. All this while you learn the secrets that Google does not want you to know.
Q: Why should you hire me as a coach?
A: Because I am good at what I do! I have 17+ years of marketing and advertising experience. I have been operating my company for 13 years and have built web strategies from the ground up for many successful web properties. I focus on the targeted demographic, conversions and most importantly the relationship that needs to be established to turn a good customer into a great customer.
Lastly, I learned from the BEST! I studied the habits and followed the guidance of my #1 mentor, Perry Marshall. – Author of “The Definitive Guide to Adwords”
If you have questions click here and ask them.
If you would like to schedule a FREE 15 minute call click here.
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