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Do You Make This AdWords Mistake?

4)  Entering the content network without modifying your bids.

This is our favorite one. We can increase a campaign ROI by up to 300% relatively quickly with this one! Many advertisers are STILL opting into the content network as part of their search campaign. Don’t opt out completely, simply duplicate your campaign and set it to content network only. Make sure you set your bids much lower to begin with and optimize accordingly. Running ads on the content network and search network can skew your ROI data and force you to make bad decisions with your campaigns.

Are interested in hiring me as your personal Adwords Training Coach, click here.  Let me teach you the tips and tricks Google will never share with you.

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Do You Make This AdWords Mistake?

3)  Failing to Rotate ad serving for your ads.

By default, AdWords sets your display ads to be “optimized”. This means that Google will display the ad with the highest CTR more often. You DO NOT want this!  You want total control allowing you to make that decision yourself after a sound sampling size (about 60-100 clicks per ad).

By using the default setting you will never receive a true comparison when split-testing ads. You will never allow NEW top performing ads to flourish because the ads with the higher CTR, will always dominate and receive more of the Ad serving percentage.

Using “Rotate: Show ads more evenly” will allow for true split-testing on various text ads and will give you greateer control over your PPC campagins.

To turn on “Rotate: Show ads more evenly” go into your campaign(s) and select “Edit Campaign Settings”, scroll down to “Scheduling and Serving” and click the toggle button for “Rotate: Show ads more evenly”, then save your settings and your done.

Make sure to check back throughout the day/week and review your text ads and the CTR they are receiveing. You will be surprised at the results and always keep this question in your mind while making decisions … “How can I write another ad to out-perform the ad with the highest CTR? “.

It’s an ongoing game … are you up to playing?  Do you have the desire to out perform your competitors?

• If you are interested in hiring me as your personal Adwords Training Coach, click here.  Let me teach you the tips and tricks Google will never share with you.

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Do You Make This AdWords Mistake?

2)  Installing only one form of conversion tracking.

About 80% of our accounts came to us from other PPC management agencies and a lot of what we see is very shocking. Most accounts had never installed conversion tracking code and the ones that did, never utilized it for anything other than viewing pretty charts. For example, if you use AdWords and sell online or measure conversions in any form, you need to install tracking to track each and every conversion that is fed through your funnel. If you are not comfortable with the setup, at least use the basic value tracking in your conversion tracking code.

Google Analytics is one choice for tracking, but not the only choice! Do your research and choose the best for your needs. Some services will focus on visitor trends, some on ROI and others on habits of new visitors and landing page entrance and exit percentages.

Here are a few options:

Clickable.com
Lyris.com
WebTrends.com
ClickPath.com
VisiStat.com
Omniture.com
GoStats.com

What is a conversion? That is one of the first questions I would ask you during a preliminary coaching call. A conversion could be a Sale, a Sign-up, a Download, an Opt-in or anything that requires the visitor to perform an action.

Each and every online Marketer has their own measurable criteria that assists them in making educated and qualified decisions about what to do and where to take the critical “next steps” with marketing and promotion.

• If you are interested in hiring me as your personal Online Marketing Coach click here.

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Do You Make This AdWords Mistake? –

1Using landing pages that do not convert.

I estimate that about 85% of our clients come to us either feeding PPC traffic to their home page, or feeding it to a standard product/selling page. It is very easy to get caught up in the excitement of PPC advertising and the instant gratification that search engines promise, but throwing traffic at your site will not guarantee success. If you are promoting a specific product or service, you absolutely need a custom designed landing page that is highly optimized for designed to do one thing … create conversions.

The page should cater to PPC visitors and be extremely targeted. You should have split testing set up on this page before you start sending traffic. When you have the optimal landing page (according to your split testing results) then start focusing on the details of PPC bid management and keyword segmentation.

Your landing page is an essential part in getting your AdWords campaigns perfect from the start. Your landing page will make or break your PPC efforts. Do it right from the start and you will be happy that you took the time and invested in preparing your pages properly.

• If you are interested in hiring me as your personal Adwords PPC coach click here.

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