Adwords Tip of The Day: Best Way to Lower your CPC (cost per click) ?

The best ways:  Adwords is simple in theory. Bid high when you launch a campaign and target the first or second position. You will get more clicks (yes, more expensive) but you will earn more with relevancy, and quality score.

Once you have earned a higher CTR you will have some wiggle room to turn down the bid price without sacrificing your ideal position.

Adwords Tip of The Day: Use your ad group keyword multiple times in the ad text and display URL.

In the search hungry world we live in, relevance is King.  Google rewards you for relevance and it’s clear that they are on to something great. If a laser focused ad group is using the keyword “Seattle Coffee”, use that same keyword in your ad text and also in your display URL. This will increase the percentage of catching the eyes of the people who may want to buy your product, or read what you have to say.

Example for display URL optimizing:

www.xyzsite.com/SeattleCoffee
www.xyzsite.com/Seattle-Coffee

Experiment with various methods as one WILL work better than the others. Continue to split test & tweak and you will develop laser focused ad groups that convert better than ever before.

• If you are interested in hiring an Adwords PPC coach to guide you in the right direction click here.

Adwords Tip of The Day: Peel & Stick your ad campaigns and groups (including keywords and ads) and use one set for “Google + search partners” and another set for the “content network“. This will allow you to see how each is doing from a performance perspective without having to drill down into each campaign.

This tactic also allows you greater control with focused ad groups and niche ad campaigns. Ex:  keywords that perform better on Google searches than on the content network will typically achieve a higher CTR (click through rate) and a lower CPC (cost per click). A lower CTR from the content network will bring your campaigns down and will result in higher cost per click.

Do yourself a favor and try this. You will have more control over content network spending and will ultimately build better performing ad groups.

If you are interested in hiring an Adwords PPC coach to guide you in the right direction click here.

Adwords Tip of The Day: Use a relevant “call to action” in your ads. Generate a buzz, create urgency and make them want to see more, learn more and even buy more. Maintain relevance and get to know your consumer.

Examples of a few good call to actions: Only 30 minutes left-Order now!, Call now to register, Sign up and receive a FREE gift, Get your FREE download now!, Find out how to make $1000 in 30 minutes while sitting on your couch, Click here to work 4 hours a week and build your empire!

There are no rules for call to actions, they just have to work and work well.

A good call-to-action is like a good salesman. It has a goal and sticks to that goal until it is met. An action is what determines success or failure in the marketing world. How that action is used or called on, is where you will find success or failure. All to often, beginning internet marketers and/or small businesses dabble with lousy call to actions that cost them thousands of dollars and too much time wasted (which usually just adds up to more dollars anyway). A call to action does not need to be long or detailed, but MUST convey a sense of urgency or offer some value to the viewer. Enough so, to get them to click on a link, sign up for a free download, opt-in to an email responder or to simply buy something.

At the end of the day … your call to action must appeal to your target audience. Without this there will be no success.

Adwords Tip of The Day: Make your display URLs more relevant by adding keywords or phrases ” /keyword “.

Example #1: Red Tap Shoes = www.companyname/redtapshoes

Example #2: Red Tap Shoes = www.companyname/RedTapShoes

Example #3: Red Tap Shoes – www.companyname/Red_Tap_Shoes

Utilizing your display URL as additional keyword real estate is a great way to boost your campaigns CTR (click through rate). Consistency and repetition in the small ad space we are given is very important. Take advantage of the options given to us, they will help you get the upper hand on your competitors.

While focusing on niche keywords inside of targeted ad groups be sure to split-test using keywords inside the display URL. You will be amazed at what yields a higher CTR. Sometimes it is what you least expect, so try all types of variations including punctuation and accents. One weeks worth of split testing will give you the results you need to decide if you want to continue to run those display ads or not.

Go for it and report back with your success.

Contact us to schedule a FREE 15 min consultation.

Adwords Tip of The Day: Go for moderate key phrases. If there are 12,000 searches a day for a hyper competitive key phrase, opt for the phrase that has 3000 searches.. you’ll get targeted traffic with a lower CPC.

It’s what I call  “Low Hanging Fruit” go after it and you will have much success. Every market has it’s core of niche keywords or phrases that fit into the moderate category. Spend some time doing research and stay away from the hyper competitive terms that are most likely going to waste your money and not give you any clicks.

Remember the 80-20 rule at all times.  It comes in handy … especially for the low hanging fruit that dangles in front of your face just waiting to be picked.

Try SpyFu.com if you want the inside scoop on your competitors. ;)