Adwords Tip of The Day: Narrow and focused ad groups. Each group containing a variation of a single keyword. 80-20 Rule applies.

Ad groups will help you drive your CPC down as you become more relevant. If you go “narrow” instead of wide with your ad groups you will increase your CTR. Within 7 days of testing a new group of keywords you will clearly see which keywords and ads are the performs. This is where the 80-20 rule comes in. 80% of your targeted traffic will come from 20% of your keywords. Start wide and end up narrow.

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Adwords Tip of The Day: Ignore what everyone else is doing – bid the amount that makes YOU the most money and generates the conversions you desire, whether that puts you 1st, 5th or 45th.

Achieving a high CTR will bring your CPC down. Remember, the more relevant you are the better chance you have at success. Write your ad copy with much thought. Dont copy your competitors, learn from them and beat them at their own game.

I am starting a blog series for Adwords Tips and Tricks to help you become more successful with your campaigns. Be sure to check back for the Adwords Tips.

Adwords Tip of The Day: Be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.