Creating success within your niche!
On a snow day like today and in between the frequent trips outside to shovel the sidewalks, I can’t help but watch the snowflakes fall from the sky. It’s a very beautiful thing to admire and looks so peaceful when stuck to the tree branches.
As I watch the snowflakes and do what I do best (and that’s to try and relate my surroundings to how I do business), I cant help but think … ”What if each of those snowflakes was a potential customer?” There are many different shapes, different sizes, some fall faster than others and some just don’t make it to the ground, the get stuck on roof tops or tree tops and never get to the desired landing area.
The question I ask myself is … “How would I catch as many of them as possible with a bottle that just sits there waiting to be filled up?” (in this case, the bottle represents your web site) If you think you are going to catch every snowflake, you are crazy. You will never catch all of them, and in most cases even the ones you do catch are not going to be the ones you had hoped for.
What’s the purpose of this off topic rant, you ask? Well, in my ADD brain I can’t help but relate this to lead generation and targeted marketing strategies. When you develop a method to guide those snowflakes to the location you want them, you are creating an effective funnel that collects the snowflakes for you. Think of this funnel as your sales process, you can use targeted Google AdWords campaigns to reach out and guide these flakes towards the funnel. Once they land on the funnel they start making the trip down the tube into the bottle. The tube being the “Auto Responder Campaign” that leads them into the bottle over a pre-determined time frame, and the bottle, being the website that encourages the sale or the conversion.
How well do you catch snowflakes? Are you catching them with a funnel or are you catching them with your bare hands?
I will leave you with a final note: Last time I cought a snowflake with my bare hands it melted within seconds! WOW … that means (in my mind) I just turned that potential lead or customer into nothing. No communication, co sales pitch, no conversion.
What’s your next move?
Need help redirecting your potential clients? I can help you create Funnels.
By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies. You will thank yourself after you experience the benefits of what you are about to do for your business.
If follow-up Auto Responder marketing were easy, everybody would be doing it. But it’s not easy. It’s a real challenge that takes time and high-touch planning!
First of all, you’ve got to “create the time” to keep in touch. But secondly, you’ve got to know how, when, and how often to send your marketing pieces. And for most small business owners, this presents a problem. This is, until they see how rewarding the benefits can be.
To be completely honest, one of the most frequently asked questions I get is: what should my auto responders do or say to my list?
I wish there were an easy “cookie cutter” answer that I could give to all of my clients, but there is not. Each and every business or individual must speak to their audience differently. A car salesman is not going to try and up-sell you on buying a faster processor for that out-dated PC sitting in the corner, they are going to try and get you to opt-in for that new in-dash GPS unit with state-of-the-art bluetooth communication. So with that said, neither should you.
In this day and age where content marketing is on the rise and is worth dollars, you MUST know your niche and focus within that bubble by offering more than FREE advice or FREE tips. You must gently and systematically up-sell yourself and your products, by backing up what you say with, ” … and, Here is How You Can Achieve This”.
*I wish I could take complete credit for these 5 Steps, but I can not. This is directly from the mouths, of the masters at InfusionSoft.
Before starting any follow-up sequence, be sure your contacts WANT to receive the information you’re sending. Whether you include a checkbox on a webform, use a double opt-in, or collect business cards in a fish bowl, you need permission to market to each new contact.
If you’re using email marketing, getting permission isn’t just a good idea…it’s the law! To get the best response from your marketing sequences, double opting-in new contacts is your best bet.
How often do your contacts want to hear from you? Well, you’re never going to know until you ask. Surveys are a great way to find out what your customers and prospects want. And although not every contact feels the same, a survey will help you gage the interest level in your marketing pieces.
Chances are, someone in your industry is following up with their contacts. Add yourself to one of their marketing campaigns and see what they’re doing. How often do you receive messages? What form are the marketing messages coming in?
As a “prospect” or “customer”, ask yourself how you feel about the communication you’re getting. And then plan your sequences accordingly.
Follow-up marketing sequences need to dance that fine line between providing your contacts with value, and asking them to buy. If you bombard your contact list with sales pitches, you’ll soon lose the interest of your prospects and customers. To keep them interested, you need to be providing your contacts with education, suggestions, tips and tricks of your industry…and once in a while…a sales pitch.
The more education and value you provide your contacts, the better your relationship will become. And you’ll soon find they don’t mind receiving your “pitches” either.
No matter how great your marketing sequences may seem to you, sometimes you just miss the mark. Keep track of your marketing sequences. Pay attention to open rates on your emails. Chart the conversion rates of each sequence you put in place. Then be prepared to make a few tweaks to your marketing campaigns if you need to.
Here we go … Practicing what I preach. Sign up to receive my Adwords Tips for Success where I share the high-Touch methods I use day to day with my clients. In addition to receiving tips for Adwords, I will share some advanced web marketing tips that will be sure to wet your appetite. *Look for the Sign up box on the Top Right side.
In this video, Perry Marshall demonstrates the POWER of “The Maze”. This is the real deal people, auto responders will change the face of your business and catapult you into the stratosphere all while your competition eats your dust!
For more on Google Adwords management, coaching and to schedule your FREE 15 conference call that will change your business, click here.
The following list of Web Based Email Marketing/Auto responder applications are recommendations by ME to YOU … I have my preference but I will save that for another day. Check them out and see what fits your need. They will all do basic email marketing and HTML emails along with detailed auto responder campaigns, each has their own strength and are all at least 4 of 5 stars in my book.
If you need assistance setting up any of these applications or implementing auto responders, click here, fill out the form and I will call you to discuss your needs and pricing.
To your success!
To get inside your Customers heads you must realize that there are three types of visitors that will find your site(s) â€¦
1) The browser. 2) The buyer. 3) The person who wants freebies.
The browser is interested in something related to a particular service or product, but is not completely sure they want to buy nor are they committed. They will find themselves frequently visiting numerous websites, reading the same content over and over trying to convince themselves they need it.
The buyer is searching on highly targeted keywords and phrases, usually keywords with a specific name in them or a SKU number. They are on a mission and will buy on impulse. They may do a little research into who sells it cheaper, and who offers free shipping.Â But, regardless … they are buying.
The person who wants freebies is the kind of visitor that looks for anything that is free. They will spend hours upon hours searching until they find what they are looking for. Patting themselves on the shoulder and smiling for the job well done.
The secret to getting into your customers heads is HOW DO I CATER TO ALL OF THE ABOVE?
Easy. Offer lots and lots of great content for visitors to read. Offer free downloads so they can get what they want and possibly collect an email address for future drip marketing purposes. And the most important … make it a one click buy process.Â The more complicated you make it to buy a product the more likely the visitor is to get cold feet and back out.
Lastly, and equally important to all of the above:Â Auto-Responder marketing techniques. Knowing your customers and what they want will help in providing ongoing communication and relationship building. Some web visitors may not be buyers the first time the come to your site. You need to provide that ongoing marketing effort to convert them into a HOT lead.
Take time to really understand your customers.Â All of the above also applies to client relationships as well. If you get inside your clients head, you have a better chance of developing a sound strategy that will yield positive results and increase revenue for them.
Happy customers and clients, and repeat customers and clients.
When launching a lead generation campaign, how much content is too much content? Yes, users want to know the details and some are always reluctant to believe what you say. But, sharing too much information will deter the visitor from opting-in to receive more information.
The key is to know just how much to give away versus how much to hold back and save for your autoresponders and upselling efforts. Fact of the matter is … we marketing minded business people need a little wiggle room along the way to do what we do best, and that’s Market.
Need help finding that happy balance … contact us for a free 15 min coaching call.
What is the hype all about? Can autoresponders really increase my customer relationships? Can they really help in converting visitors to buyers? Can they really help to generate extra $$$$ for my business?
These are some of the questions internet marketers are asking… and the hype is all good! Everything on the internet is about customer retention and relationship building. Making the customer feel safe and secure is a win over the competition. Another big factor to online success is to maintain a constant “in your face” reminder that you are still here and are still fighting for that potential customer.Obviously without being so “in your face” they opt-out and go elsewhere. So be warned that too much an be a bad thing.
Statistics say that most online buyers will not buy the first time they visit a site. Interesting fact to say the least. Ex: Joe Smith is looking to buy a CD or a Book from xyz.com and decides to look elsewhere another day. Chances are, that “hot” targeted lead will end up looking elsewhere and forget they even visited your website in the first place. In this case, you lose and have lost to a competitor.
An autoresponder campaign can help with customer retention, allowing them to remember you as the website to visit for their needs. By offering your visitors the ability to sign up for newsletters or articles via email you are opening the door to market to them, starting that relationship required to stimulate those warm fuzzies we all look for. Not all of the people who sign up want to receive email from you once a day, or once a week, but 50% of them want to see what else you offer and will be receptive to your emails. If half of those users click into your site, your conversions will increase and a relationship is started.
An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after. The goal is to not be annoying or deter them from your service or product, you want them to look forward to receiving your emails and being excited about what you have to offer.
For more information or to schedule a coaching call, contact us by visiting jtdesigns.com.