What is the hype all about?  Can autoresponders really increase my customer relationships? Can they really help in converting visitors to buyers? Can they really help to generate extra $$$$ for my business?

These are some of the questions internet marketers are asking… and the hype is all good!  Everything on the internet is about customer retention and relationship building. Making the customer feel safe and secure is a win over the competition. Another big factor to online success is to maintain a constant “in your face” reminder that you are still here and are still fighting for that potential customer.Obviously without being so “in your face” they opt-out and go elsewhere. So be warned that too much an be a bad thing.

Statistics say that most online buyers will not buy the first time they visit a site. Interesting fact to say the least.  Ex: Joe Smith is looking to buy a CD or a Book from xyz.com and decides to look elsewhere another day. Chances are, that “hot” targeted lead will end up looking elsewhere and forget they even visited your website in the first place. In this case, you lose and have lost to a competitor.

An autoresponder campaign can help with customer retention, allowing them to remember you as the website to visit for their needs. By offering your visitors the ability to sign up for newsletters or articles via email you are opening the door to market to them, starting that relationship required to stimulate those warm fuzzies we all look for. Not all of the people who sign up want to receive email from you once a day, or once a week, but 50% of them want to see what else you offer and will be receptive to your emails. If half of those users click into your site, your conversions will increase and a relationship is started.

An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after. The goal is to not be annoying or deter them from your service or product, you want them to look forward to receiving your emails and being excited about what you have to offer.

For more information or to schedule a coaching call, contact us by visiting jtdesigns.com.

It’s no breaking news that Search Engines love new, fresh content. The fact that search engines rely on highly targeted content for their users opens up amazing opportunities. Out of the 100 trazillion people online at any given moment, capturing .001% of them by providing quality content for the search engines to index is monumental to traffic/lead generation.  Blogging is the best way to engage visitors and effectively drive traffic where you want them … your site! Whether you sell products online, provide valuable information or simply want to share your 2 cents with the world, Blogs will help you get down the pathway of success. You may even want to join a few affiliate marketing programs or offer Google AdSense to turn your Blog into a viable source of income and create recurring monthly revenue.

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Utilizing Facebook, twitted and LinkedIn are great for lead gen and networking if done properly. Most of what people associate with are the friendship aspects of social networking. This is fine and dandy unless that is all you do.

How many of your friends are going to potentially become clients? I don’t know about you, but I do not solely look at friends and family as a viable revenue stream.

BUT …. You never know which of your friends may have a friend that could utilize your service, be interested in your product offering or have an interest in listening to a podcast, download a white paper or buying into a subscription based model. There truly are an abundance of opportunities out there.

The underlying focus of these social environments is to position yourself to be noticed and let your friends be the engine for your viral marketing campaign.

Now…. Go be social.