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Happy New Year. I pray that you have a blessed 2010 with good health and prosperity.

When we think of the new year, we think of a new, fresh and clean beginning.  Almost like being granted the ability to start over and leave behind the failures of the previous year. Would be nice, wouldn’t it?  It is strange how we need such an event that opens our eyes to the reality of what each of our businesses need to remain competitive.  If we know what the requirements are, then why do we wait until that ball drops in Time Square to get off our rear-ends and improve our online presence? Shouldn’t this be a 24/7/365 task that is priority #1?

This should be the area of business that we pay most attention to.  After all, your image and your message is what makes that first impression or creates that instant connection. Realistically speaking, we can’t wait until every December 31st to decide “This is the Year for me” or “I am going to re-create my business and give us a new image”. Your business brand and marketing message need to be focused on and analyzed through out the entire year, changing when change is required, tweaked when you see an opportunity to create a niche and most important … fine tuned into something that creates a positive ROI.

For 2010 the rules have not changed.  The game is still competitive, the risk is still great, design and brand matters more than ever, your marketing message must be strong and compelling. The only thing that needs to change is our outlook on the importance of “GREAT” design and marketing. We need to Focus on the task and clear the path for success!

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Jason Trump

Need help designing or marketing your business or products?

By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies.  You will thank yourself after you experience the benefits of what you are about to do for your business.

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  • Filed under: Design, Marketing
  • The Internet has uncaged the designer in all of us, but don’t forget to follow certain fundamental rules if you want to better your web presence. For example, always keep a consistent theme for your site so that a visitor knows that he/she is still on your site. Creating confusion is the last thing you want to do for your visitors. You have 3 seconds to capture their attention, make sure you are capturing them in the right way.

    Developing consistent pages should not put limitations on your creativity. Consistency can be achieved with tasteful graphics, icons, font size, colors, font face and general page layout. It is equally important to know when to, or when not to use certain design elements because clutter sometimes distracts a visitor.

    Make sure that you use compatible and complimentary colors across your site design. Using values from the same or similar color can bring consistency and help achieve a positive flow. First impressions are instant and color plays a big part of that first impression, be sure to use it to your advantage.

    Here are a few additional tips that should help you in designing consistent pages.

    * Use the same page layout and remain consistent
    * Try to use similar colors or complimentary colors
    * Use a uniform font face for your pages
    * When using multiple colors, implement compatible shades or hues.

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    Branding in a Small Business World

    Branding is one of the “must do well” things in business today. Think of it as the first impression to billions of potential customers worldwide. People are visual, they want to feel engaged, feel sucked in and generally want to like what they see. It’s the “LOOK AT ME” instead of my competition mentality. All types of businesses have competitors and each and every one of them is fighting for the business. If you stand out and appeal to your target demographic your chances of coming out on top are greater.

    The design and branding of your business should be targeted to your audience and should not be cluttered and/or distracting. Utilizing the K.I.S.S method (Keep it Simple Stupid) is still the best way to go for any business. Clean, easy to read fonts, colors that are appealing to the eye and above anything else … easy to use navigation and a clear and concise call-to-action.

    A useful tip: try and put yourself in your customers shoes, try and think like they would. Ask yourself .. If I was looking for a business that does “XYZ” what would it look like and what would it say?

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  • Filed under: Branding, Design
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