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Archive for the ‘Facebook’ Category

Should my company be on Facebook?

Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ spent 80% more time on such networking sites in the past year alone. Such staggering results bring one thing to my mind … Opportunities !!!

Social media has delivered incredible potential to build relationships, increase organizational effectiveness and grow brands. Yes, social media was built with the idea to bring like minded individuals together, connect friends & families and to remain in constant communication regardless of your location or availability.  But, the “Opportunities” to put your product or service in front of millions of people is astounding.  Think Viral Marketing for a second … you have a service that appeals to 5 of your “Friends”, they talk about it within the social realm, which drips down to 1,000 other people (based on the math that average people have 200 friends). 20% of those 1,000 will post about your service and the cycle grows and grows.  The simple math would be to apply the 80-20 rule.  80% of your prospects are going to come from 20% of your friends, networks or groups that you associate with.

Rather than bypass the social media opportunity, organizations should embrace it while taking steps to educate their team about internal guidelines and best practices.

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New Facebook Design

This is the week the new Facebook design will be forced upon all its’ users. I have been reading negative comments, positive comments and some others that just go with the flow. New upgraded designs are needed in this competitive social media marketplace if one is to remain on top of its’ game. I am all for the new design as I know it is laying the bricks for future upgrades and better things to come. I can’t help but compare Facebook with Google these days, simply because being #1 is what it’s all about. Facebook and Mark Zuckerberg know that growth for its’ users will mean change, some painful and some with glowing recommendations.

There is also the flip side of the new design and how some users think that the only reason for the new design is to allow additional opportunity to push more targeted advertising. Yes, I am sure that is part of the strategy.  I am sure all the “new design” users have seen the “thumbs up, thumbs down” icons underneath all of the ads presented.  This is another concept taken from the books of Google-isms as it forces its advertisers to step up the method of delivery and to be more relevant/appealing. If an ad receives too many thumbs down it will be removed from the list of ads to be displayed. That alone is a big step towards Facebook only wanting to display ads that receive positive feedback and are friendly to the users.

Zuckerberg and Facebook will remain on the top regardless how many people petition against the new design. Friends, families, businesses and micro-niche marketers will have no choice if they want to continue to ride the wave of social media success.

Comments are welcome.

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