I am starting a blog series for Adwords Tips and Tricks to help you become more successful with your campaigns. Be sure to check back for the Adwords Tips.

Adwords Tip of The Day: Be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.

Getting an online website noticed is an art, so patience is necessary and very often overlooked. A lot of people think they can build a great website and instantly have a good amount of traffic for it. What they ignore however is the simple fact that they are not the only ones in their field who run a website, there are millions of competitors who own a website and want to do the same thing you are contemplating at this very moment. The more relevant question should be…

“What is the faster way to expose a new online website?

If you have the money, paid advertising is one of the most efficient ways to get your online website noticed quickly. All you are doing is paying for a spot towards the top of a search engine or a spot on someone’s website. It may cost you a lot of money to get a higher spot, however the reward will most probably surpass the intitial cost.

Finding high traffic websites to advertise on can help you get your online business noticed as well. The thing with advertising on a high traffic website is that there are thousands of people that will see your advertisement a day. Certainly not everybody will click on your ad, or even half of them because it is there. But even if a very few percent of people click on your ad, let’s say 5%, that is a significant amount of traffic that you will receive to your website.

Email, direct emails and bulk emails can be effective in getting your online website noticed as well. The key factor to this method is doing something to make your email stand out. Every day people are flooded with spam and email that is a waste of their time. If you can come up with a way to grab the reader’s attention right from the subject line, you will have already surpassed a number of your competitors.

Similar to paid advertising is Google adwords. Google adwords are seen by thousands of people every day and if you can come up with a creative ad campaign, your online business will catch the reader’s eye and gain exposure. With Google adwords, every click you get is costing you money, so make sure that your ad is worth the investment.

The idea is to get your website displayed on first page for a targeted keyword on the the major search engines, which can be really tough. In order to increase your chance, target for smaller and less popular keywords as contrast to very popular keywords. For instance, instead of targeting work at home. maybe go for legit work at home, work at home online or best work at home business.

Please visit www.jtdesigns.com for information about how we can help you achieve the best results for your online business. Remember … you have to “Do 3 Things Right” to make it a success!!!!

Google Adwords is the largest payper click program on the internet today. Yahoo Search Marketing Services (formerly Overture, Inc) is a close second, but Google remains squarely in first place.

One of the things that distinguishes Google is their advanced ranking algorithm for pay per click ads. Most pay per click (a.k.a. PPC) search engines use a simple “the more you pay, the higher you get” ranking algorithm. The highest bidders are ranked the highest, with the other ads ranked in decending order based on their bids.

The Google Adwords ranking algorithm is more complicated. Their primary ranking method uses AdRank. Each ad is assigned an AdRank for each keyword it runs under. The AdRank used to be determined by multiplying the ads maximum bid times the click through rate the ad gets. So, if you set your bid for thirty cents, and your ad had a 1.5 percent click through rate, your AdRank was 45.

Recently Google has introduced other factors in ranking the ads. They now determine your AdRank by multiplying your bid times your ads “quality score”.

Google says that “The Quality Score is determined by the keyword’s performance history on Google: its clickthrough rate (CTR), relevance of ad text, historical keyword performance, landing page quality, and other relevancy factors.”

Google doesn’t give a lot of information on these other factors, but we do know some about them.

As far as the relevance of the ad text, you should put the keyword (when possible) into the title and description. Be sure to write your ads for users, though, not for computers!

Google does not reveal how they measure landing page quality, but I would assume they measure the time a visitor remains on your site before clicking back to the search results. Just make your landing page a top-quality, information filled and / or high converting page and you should be fine.

To learn more contact us at info@jtdesigns.com or inquire about purchasing a consulting agreement that best suits your business needs.

Anybody who has had their web site on page 1 on Google for a competitive keyword like web design has reasons to celebrate. The key word ‘web design’ is indeed one of the most competitive key words online with Google displaying nearly 1 billion web pages. According to the Yahoo keyword selector tool, the key words web design is searched an average of 300,000 times a month. We could reasonably expect about 1000,000 searches for ‘web design’ a month on the 3 major search engines. One would think that being on the top of the first page of results is enough to take over the web design market. But is it enough to be on the top position?

Given that nobody, at least not many people, optimize solely for the sake of being on the top page of a search engine, we need to consider the purpose of being highly ranked and how to attain the objectives linked to this purpose.

There are a number of possible gains from a highly ranked web site. The prime objective remains traffic, unique visits. The next obvious question should be, how do we capitalize on this traffic?

This is where the web design of the highly ranked web site kicks in. Being well ranked for a keyword like web design will inevitably generate traffic through your web site. This means that a relatively large number of web users, typically several hundreds if not thousands, will visit your web site daily. The web design and content of your web site will determine if these visits translate into your objectives, let’s say web design orders.

If you are looking for web design leads that will convert into orders, your product offer and how well you convert the leads are key success factors that you need to address carefully so you make the most of your no.1 position. You need to do your marketing. What market segment are you targeting? Is your domain name, your product offer, the look and feel of your web design and your pricing structure geared to your target market? Sounds complicated but in practice, if you know what you are doing, you can very quickly reengineer your web design to tackle and correct these issues.

If you are lost, get some marketing specialists in. It does cost but well worth it. They will analyse your product and services offer and advice on the type of web design, graphic and text content required to attract the attention, generate the interest and call for action that you require to generate good leads.

So, if you are the fortunate few who knows something about Search Engine Optimization and have got a web site up on that top page for a good keyword, start thinking seriously about your web design. Without the right product and the correct web design strategy, you could be losing opportunities with every day that goes by.

We strive to be the best internet company, not the biggest. With that said … We have focused our process on doing the 3 things that make a web site successful and profitable. Sure we can do e-commerce, Flash, and the one hundred other things that make up a GREAT website. Every website MUST have these 3 things to be successful.

Professional Website Design

Your Website has to look good, and be easy to use; your business depends on it. You have 6 seconds to engage your customer. We focus on creating user-friendly designs that convey your message with a strong call to action. By following industry web standards we also create websites that are accessible to the widest audience. Navigation systems need to be clean and intuitive to allow the user to find the information they seek fast. This means a great looking, easy-to-use website that converts casual browsers into buyers.br>

Web Development

Your Web site has to do something, and do it well. Whether selling goods online, or capturing user data for further marketing efforts, your website must have purpose. Our skilled team of in-house web developers specialize in creating systems that seamlessly integrate into any design. E-commerce, Database integration, Email systems, Custom web applications, they all work best when the experience is seamless for the user.

Search Engine Optimization

Your web site must have traffic, and lots of it. There are billions of potential customers searching for products and services that you offer. How will they find you? Google, Yahoo, and MSN will deliver those customers to your doorstep as long as you have top rankings for search terms your customers use. We specialize in optimizing websites for top rankings that are relevant to the business.