Creating success within your niche!
On a snow day like today and in between the frequent trips outside to shovel the sidewalks, I can’t help but watch the snowflakes fall from the sky. It’s a very beautiful thing to admire and looks so peaceful when stuck to the tree branches.
As I watch the snowflakes and do what I do best (and that’s to try and relate my surroundings to how I do business), I cant help but think … ”What if each of those snowflakes was a potential customer?” There are many different shapes, different sizes, some fall faster than others and some just don’t make it to the ground, the get stuck on roof tops or tree tops and never get to the desired landing area.
The question I ask myself is … “How would I catch as many of them as possible with a bottle that just sits there waiting to be filled up?” (in this case, the bottle represents your web site) If you think you are going to catch every snowflake, you are crazy. You will never catch all of them, and in most cases even the ones you do catch are not going to be the ones you had hoped for.
What’s the purpose of this off topic rant, you ask? Well, in my ADD brain I can’t help but relate this to lead generation and targeted marketing strategies. When you develop a method to guide those snowflakes to the location you want them, you are creating an effective funnel that collects the snowflakes for you. Think of this funnel as your sales process, you can use targeted Google AdWords campaigns to reach out and guide these flakes towards the funnel. Once they land on the funnel they start making the trip down the tube into the bottle. The tube being the “Auto Responder Campaign” that leads them into the bottle over a pre-determined time frame, and the bottle, being the website that encourages the sale or the conversion.
How well do you catch snowflakes? Are you catching them with a funnel or are you catching them with your bare hands?
I will leave you with a final note: Last time I cought a snowflake with my bare hands it melted within seconds! WOW … that means (in my mind) I just turned that potential lead or customer into nothing. No communication, co sales pitch, no conversion.
What’s your next move?
Need help redirecting your potential clients? I can help you create Funnels.
By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies. You will thank yourself after you experience the benefits of what you are about to do for your business.
Double or Triple your Leads with Google Adwords PPC.
If you’ve been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.
You’ll probably agree that getting the traffic to your landing or lead capture page is the easy part… Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates many Adwords advertisers to the point where they have to drop the campaign entirely because it simply wasn’t profitable… or was it because they were going about it the wrong way? Don’t let this happen to you!
One of the main reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and proper targeting of the landing pages. YES… PAGES.
Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.
So you’ve got several different keywords and phrases, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an Adwords disaster.
Problem #1. You have too many keywords!
You cannot possibly write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to group the keywords tightly and write your ad according to the keyword you are bidding on. If you don’t organize your campaign this way the result will be an extremely low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for a successful lead generation campaign if you want to increase your keyword positioning for LESS money. The average Adwords user will never see a consistent CTR over 1 – 4% because they have poor campaign organization.
Problem #2. You have too many keywords, Not Enough Landing Pages!
You see… Once you get your keywords organized and compiled into their own individual ad groups you are now going to need several more and different landing pages.
Why you ask…? It’s simple… Since we have now created new Adwords ads to target our very specific keyword groups we are going to need landing pages to match them.
If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant information. If your Google ad and landing page match their keyword query exactly then your chance of conversion is going to much higher. The searcher feels you have what they are looking for.
And yes… In some cases this simple little lead generation conversion trick will easily double, or triple your previous conversion rates! Many Adwords users will tell you that this technique is as simple as using the keyword on your landing page a few times… That would ring true if you want to maybe increase your conversion by just a little bit…
Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms. I mean a new header graphic mentioning the keyword, your headline mentions the keyword and your ad copy and bullet points also include that keyword. You basically have created a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to a search engine you aren’t looking for something “close” to what you searched for. You’re looking for EXACTLY what you searched for.
Are interested in hiring me as your personal Adwords Training Coach, click here. Let me teach you the tips and tricks Google will never share with you.
Many web based news services also offer RSS (Really Simple Syndication) feeds of thier news and cotent, which they make available to other sites, blogs and individuals. This means that each and every time you post a new article, it is being seen by thousands or millions, depending on your RSS subscription base. So, by tagging a post as Important to your demographic, you are increasing the chances of the subscriber reading your content and visiting your site to learn more or contact you about your services and/or offering.
Google News has RSS feed capability as well, allowing people to receive posts or press releases based on keywords or phrases. Each time your post includes a word or phrase of importance to someone who has saved it as part of their alert, a link to your news post will appear via e-mail or RSS feed in real time to the user.
What better way to translate time sensitive news, important press releases or simply to share something new about your business to the people who are willing to follow you and read what you have to say.