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Make your lead paragraph as clear and uncluttered as it can possibly be.

If a visitor has been interested enough in your headline to continue reading, the next thing they will read is your opening paragraph where you have to give the same benefits with a little more detail.

You can’t explain everything with your first paragraph. So find the most important idea you want to put across, explain what it is and perhaps begin to elaborate on it.

For example, this article’s lead is:

“Your content will get noticed, get read and get customers if you use your headlines and first paragraphs to let readers know what is in it for them. Here we’ll introduce you to some techniques you can use to make that happen.”

It starts with a benefit:

“… get noticed, get read and get customers …”

… and then comes a summary of how to achieve that:

“… if you use your headline and first paragraph to tell readers what is in it for them”

Then the second sentence repeats the benefit with some detail about how this will be achieved:

“… we’ll introduce you to some techniques you can use to make that happen”.

Hopefully we’ve achieved what this first paragraph promised and in the future no visitors to your site will leave without you having done everything you can to get them to read on and reach your marketing. – source: WordTracker.

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  • Filed under: Marketing
  • When you’re busy creating content, it’s easy to forget that your website exists to sell your products and services to particular groups of people. And even if you would never forget such a thing – can the same be said for everyone who writes for you?

    As well researched and expert as you are in your field, it can be hard to put yourself in the position of your targeted visitors who, when they come, will spare just a few seconds to find a reason to read the content.

    When constructing an argument or presenting a product, it seems logical to first present the building blocks of your case before giving the end result. The end results should be something that will make your readers’ lives better.

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  • Happy New Year. I pray that you have a blessed 2010 with good health and prosperity.

    When we think of the new year, we think of a new, fresh and clean beginning.  Almost like being granted the ability to start over and leave behind the failures of the previous year. Would be nice, wouldn’t it?  It is strange how we need such an event that opens our eyes to the reality of what each of our businesses need to remain competitive.  If we know what the requirements are, then why do we wait until that ball drops in Time Square to get off our rear-ends and improve our online presence? Shouldn’t this be a 24/7/365 task that is priority #1?

    This should be the area of business that we pay most attention to.  After all, your image and your message is what makes that first impression or creates that instant connection. Realistically speaking, we can’t wait until every December 31st to decide “This is the Year for me” or “I am going to re-create my business and give us a new image”. Your business brand and marketing message need to be focused on and analyzed through out the entire year, changing when change is required, tweaked when you see an opportunity to create a niche and most important … fine tuned into something that creates a positive ROI.

    For 2010 the rules have not changed.  The game is still competitive, the risk is still great, design and brand matters more than ever, your marketing message must be strong and compelling. The only thing that needs to change is our outlook on the importance of “GREAT” design and marketing. We need to Focus on the task and clear the path for success!

    —————————————————————————————

    Jason Trump

    Need help designing or marketing your business or products?

    By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies.  You will thank yourself after you experience the benefits of what you are about to do for your business.

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  • Filed under: Design, Marketing
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