Adwords Tip of The Day: Make your display URLs more relevant by adding keywords or phrases ” /keyword “.

Example #1: Red Tap Shoes = www.companyname/redtapshoes

Example #2: Red Tap Shoes = www.companyname/RedTapShoes

Example #3: Red Tap Shoes – www.companyname/Red_Tap_Shoes

Utilizing your display URL as additional keyword real estate is a great way to boost your campaigns CTR (click through rate). Consistency and repetition in the small ad space we are given is very important. Take advantage of the options given to us, they will help you get the upper hand on your competitors.

While focusing on niche keywords inside of targeted ad groups be sure to split-test using keywords inside the display URL. You will be amazed at what yields a higher CTR. Sometimes it is what you least expect, so try all types of variations including punctuation and accents. One weeks worth of split testing will give you the results you need to decide if you want to continue to run those display ads or not.

Go for it and report back with your success.

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