Video on the web is a monumental tool in appealing to your target audience. The trends with web statistics and web advancement is quite interesting. Less than 10 years ago everything was about animation and blinking GIF files, all in an attempt to get the visitors attention. For the most part it worked for some as they effectively drove millions of daily visitors and/or sold products online as e-commerce became the web norm. It was also very annoying as most so called “web designers” were using the strangest color mixtures and also on top of the darkest background they could mix. Can you say … “you made us blind, thank you very much!”.

Skip ahead 10 years and now everything is web based video and web based video sales tactics. With YouTube, and Google running the show and driving the video train, we can be assured the video revolution has only just begun.

Video opens up opportunities to reach your demographic, your customers and even your would be customers by captivating them with valuable information … and all they have to do is listen. To me, this is very interesting as I am a ADD type person that hates reading. If I am asked to read a book my first question back is …. does this come in an audio CD? Seriously … listening and watching is what we were built to do. Yes, reading stimulates our brains, but we can save that for the mushy love novels our grandmothers used to read. Give me audio on an iPod and I am gold.

The other aspect of how important video can be to your online presence and online marketing is; how you can use video to increase the quality of your landing page(s). The way Google ranks your page on relevancy is how your visitors will rank you as a company by what you have to offer them and how much you filled their “need to know” tanks. By including 20-30 seconds of video on a targeted landing page, you are increasing your potential customer conversions by 60%. This can be a sales pitch to promote your services, a review on a consumer product or simply a “Hi, this is JTdesigns.com and we value your time” type of video. All of these will go a long way with your visitors.

Video equipment is ultra cheap and easy to pick use. It’s a very small investment that will go a long way. If you need assistance or coaching on how to implement a targeted video campaign, email us at: jtdesigns.com