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	<title>JTDesigns - Design, Marketing &#38; AdWords Blog</title>
	<link>http://www.jtdesigns.com/jtblog</link>
	<description>Creating success within your niche!</description>
	<lastBuildDate>Mon, 07 Feb 2011 14:52:35 +0000</lastBuildDate>
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		<title>Strategic Branding Questions to ask yourself and your Business</title>
		<description><![CDATA[Branding is an art, a well calculated game of positioning. There are many elements that play into a successful brand for small, medium, large and fortune 500 businesses. These elements differ for each business and must be inserted into the business plan accordingly if success is your goal.
It is important to utilize the questions below [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/branding/strategic-branding-questions-for-business</link>
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		<title>Adwords and Quality Score Issues</title>
		<description><![CDATA[So &#8230;. your Adwords campaign has been shut down and your asking yourself &#8230;. What do I do now?
Once again, Google has tightened the screws on Quality Score and marketers across the world are feeling the effects. It is not entirely a bad thing that google is forcing us to be smarter and more relevant [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/adwords-tips/adwords-and-quality-score</link>
			</item>
	<item>
		<title>Five Tips for Your Web Form Success</title>
		<description><![CDATA[
1. Give to get. Offer value (a consult, white paper, a free guide, free class, etc.) in exchange for their contact information.
2. Display the form ‘above the fold’ (no scrolling down required).
3. Keep the form short, ideally fewer than five fields. (do not make all fields mandatory).
4. Connect the form to your database (so you aren’t losing leads or manually [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/landing-page-quality/five-tips-for-your-web-form-success</link>
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		<title>Your first paragraph is the second most important part of your content</title>
		<description><![CDATA[Make your lead paragraph as clear and uncluttered as it can possibly be.
If a visitor has been interested enough in your headline to continue reading, the next thing they will read is your opening paragraph where you have to give the same benefits with a little more detail.
You can’t explain everything with your first paragraph. [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/marketing/first-paragraph-is-the-second-most-important</link>
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		<title>Your headline is the most important part of your content</title>
		<description><![CDATA[If your headline does not promise something of interest then your article won’t get read and you’ll struggle to capture the attention of your demographic. This is because most visitors arrive at a page, read a headline and then make a decision to stay or go.
Also, if a page is linked to, from elsewhere on [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/web-marketing/your-headline-is-important</link>
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	<item>
		<title>People buy benefits not features</title>
		<description><![CDATA[
If you want readers to read on you must SPELL OUT the benefits before describing and explaining the features.
Features are the characteristics of what you’re selling.  Benefits are the things that those features will do for you.
For example, people don’t buy light bulbs for features like being long lasting, bright and cheap. People buy light [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/web-marketing/people-buy-benefits</link>
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		<title>Who is your site for … and what do they want?</title>
		<description><![CDATA[When you’re busy creating content, it’s easy to forget that your website exists to sell your products and services to particular groups of people. And even if you would never forget such a thing – can the same be said for everyone who writes for you?
As well researched and expert as you are in your [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/marketing/who-is-your-site-for</link>
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		<title>Never stop marketing &#8211; every page is a marketing page</title>
		<description><![CDATA[Visitors will enter your site through almost any page, not just your home page.  And for various reasons, many will not read more than one page.  Therefore, to maximize reader response you must treat every page as a marketing page.  So add compelling and persuasive sales content to all of your pages.  Be sure not [...]]]></description>
		<link>http://www.jtdesigns.com/jtblog/web-marketing/never-stop-marketing-every-page-is-a-marketing-page</link>
			</item>
	<item>
		<title>PPC Flowchart &#8211; Compliments of PPC Blog</title>
		<description><![CDATA[Great chart that I felt led to share with my followers .. Enjoy.  (view larger)

source:  PPCBlog



Share and Enjoy:


	
	
	
	
	
	


]]></description>
		<link>http://www.jtdesigns.com/jtblog/adwords-coach/ppc-flowchart</link>
			</item>
	<item>
		<title>Learn How Google Works: in Extreme Detail</title>
		<description><![CDATA[
click to view full size
credit: PPCBlog




Share and Enjoy:


	
	
	
	
	
	


]]></description>
		<link>http://www.jtdesigns.com/jtblog/google/learn-how-google-works-in-extreme-detail</link>
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