1. Give to get. Offer value (a consult, white paper, a free guide, free class, etc.) in exchange for their contact information.

2. Display the form ‘above the fold’ (no scrolling down required).

3. Keep the form short, ideally fewer than five fields. (do not make all fields mandatory).

4. Connect the form to your database (so you aren’t losing leads or manually entering data).

5. Segment the leads in your database and follow up with them automatically. (use auto-responders to connect with your leads on a deeper level and focused on the niche they showed interest in).