Many web based news services also offer RSS (Really Simple Syndication) feeds of thier news and cotent, which they make available to other sites, blogs and individuals. This means that each and every time you post a new article, it is being seen by thousands or millions, depending on your RSS subscription base. So, by tagging a post as Important to your demographic, you are increasing the chances of the subscriber reading your content and visiting your site to learn more or contact you about your services and/or offering.

Google News has RSS feed capability as well, allowing people to receive posts or press releases based on keywords or phrases. Each time your post includes a word or phrase of importance to someone who has saved it as part of their alert, a link to your news post will appear via e-mail or RSS feed in real time to the user.

What better way to translate time sensitive news, important press releases or simply to share something new about your business to the people who are willing to follow you and read what you have to say.