Creating success within your niche!
When you’re busy creating content, it’s easy to forget that your website exists to sell your products and services to particular groups of people. And even if you would never forget such a thing – can the same be said for everyone who writes for you?
As well researched and expert as you are in your field, it can be hard to put yourself in the position of your targeted visitors who, when they come, will spare just a few seconds to find a reason to read the content.
When constructing an argument or presenting a product, it seems logical to first present the building blocks of your case before giving the end result. The end results should be something that will make your readers’ lives better.
Visitors will enter your site through almost any page, not just your home page. And for various reasons, many will not read more than one page. Therefore, to maximize reader response you must treat every page as a marketing page. So add compelling and persuasive sales content to all of your pages. Be sure not to sounds “car salesman” like as this will turn off your visitors. Make it have a purpose and a clear call-to-action.
click to view full sizecredit: PPCBlog
AdWords Campaign Experiments, or ACE: a tool that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve your AdWords experience, we’re testing this new tool and inviting U.S. advertisers to participate in the beta.
In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and after you implemented your changes. However, this type of analysis can often be complicated by events that occur during the test period, including holidays, weekends, or changes to end user or advertiser behavior.
ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.
Different ways of using ACE
Use ACE to experiment with any combination of bid, keyword, ad group or placement changes. You can test and measure a variety of scenarios including:
(Source: Google Adwords)
But as long as the niche you choose is a lucrative one, your goal should be to go deep within it to effectively mine it for all its worth rather than taking a scattershot approach.
How to Mine A Niche Online
Mining a niche isn’t a matter of guesswork. It’s a very scientific process of going after the right keywords. The traffic you generate can come from PPC, SEO, or, in my preferred case, article marketing. What most budding marketers do when they target a lucrative niche is they go after the highest demand keywords thinking that’s where the big traffic is. This is a mistake.
High demand keywords are where the potentially big traffic is, to be sure, but it’s also where the greatest competition lies. In a high profit potential niche, it’s going to be very difficult to compete against people who are dominating Google for those phrases and likely have been for years.
Success lies in going very deep, which means focusing your efforts on the mid-tail and especially long-tail keywords. This will also mean you’re going to create content on the same topics over and over. Even if it seems redundant to you, I can assure you it won’t be to your readers, and you’ll also make a lot more sales/conversions, which is what we’re all after, right?
Let me explain.
Think Small To Get Big Results
If I’m trying to drive sales in the lucrative anti-aging skin care niche, I don’t just want to target keywords like “anti-aging” or “skin care,” I want to go deep. I want to go after keywords that contain 3 or 4 phrases in them that are highly specific and less competitive, like “anti aging cream formulation” or “best anti aging skin treatment.”
These are the phrases that have much less competition. It doesn’t matter if the demand is less because I want you to target a lot of these types of keywords.
Rather than try to get more traffic from a competitive keyword that you probably won’t get a good ranking for that’s also less targeted, it’s much better to get less traffic from each article that is much more targeted. And, then, if you have enough articles out there on many of these long tail keywords, your overall traffic collectively from them will grow to large levels.
Don’t worry if you’re creating content on similar topics because of the keywords. Just remember, it’s a different person typing in “anti aging cream formulation,” that is typing in “best anti aging skin treatment” so even if you’re covering some of the same points in each, you want to rank for both phrases — and as many of these types of keyphrases as possible..
If you follow through on what you’ve just learned, you will be ahead of the vast majority of online marketers competing in your niche.