JTDesigns – Design, Marketing & AdWords Blog

Creating success within your niche!

News Flash from Dr. Glenn Livingston:

I got word from several affiliate marketers that Google dropped the hammer today on affiliate review pages. Many pages went from quality scores of 10 —> 1 overnight.

And these were NOT skinny sites, rather well build out, consistently updated blogs with good navigation above the fold, xml site maps, high click through, hyper-relevant keyword mapping, low bounce rates, long average time on page … everything else Google loves.

When we analyzed which pages survived, and we take it in combination with other information, it seems pretty clear they’ve added code which screens for affiliate links on the landing pages.

At the moment it seems cloaking and PHP redirects are untouched, … but I can’t imagine these are far behind. (I’m guessing they’re just avoiding this in order to decrease their server burden … takes some CPU cycles to visit every link on the page and evaluate for affiliate code)

I’d say it’s safe to conclude Google’s on the war path against affiliate review sites, and we should be advising clients towards a different business model… at minimum it seems necessary to avoid placing affiliate links on landing pages, but ideally, I think people need to move towards a deeper list building/relationship building strategy and/or a strong e-commerce model.

Time to stop “building on sand”.

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  • Filed under: Google PPC
  • Build Profitable Adwords Campaigns

    How to build a Profitable Adwords Ad Campaign.

    1) Choose Keywords
    2) Write Ads and Content
    3) Launch Campaign
    4) Optimize Campaign
    - Get rid of Keywords that don’t convert
    - Re-write Ad copy
    - Tweak Landing Pages
    - Wait to see whether your adjustments have made you profitable
    - do this step over, developing niche groups that are focused on conversions

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  • Filed under: Adwords Coach
  • In this video, Perry Marshall demonstrates the POWER of “The Maze”.  This is the real deal people, auto responders will change the face of your business and catapult you into the stratosphere all while your competition eats your dust!

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    To your success!

    Google Adwords Coaching & Training

    Do you wish you didn’t spend so much money on your AdWords advertising?

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  • Filed under: Adwords Coach
  • Benefits of Google Adwords

    There are a few super advantages to the AdWords advertising program. All to benefit the online marketer, on-line retailer, business to business, business to consumer and most importantly the entrepreneur.

    No minimum buy – Before AdWords existed, buying a highly targeted ad or a keyword could cost thousands of dollars. AdWords allows you spend whatever amount you want—no minimum. You can run or test a campaign for $10 a day or less.

    Almost immediate implementation –Your ad runs almost immediately after it’s submitted. No long waits before you see your listing appear. This gives you an advantage by reaching your target market quickly and efficiently.

    Pay only for clicks – When people view your ad (called impressions) you pay nothing. If someone clicks your ad, you then pay for the click. There is no need to worry about your competition depleting your budget by clicking all day. Google’s system protects against multiple clicks from the same user.

    Bid for placement – How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity. When you bid on a term or phrase, you are telling Google the maximum you’re willing to pay for the click against others who have bid on that term. If the next highest bidder is much less than your maximum bid, you will only pay slightly more than the lower bid for top placement.

    Set maximum cost per day –There is no minimum deposit required to start an ad campaign, so even the smallest of businesses can get exposure quickly and affordably. AdWords advertisers enjoy a tremendous level of control over their spend. They can set a maximum daily budget and specific amounts they’re wiling to pay per click, which the AdWords system will only exceed if you are in a hyer competitive market where your ads may be receiving impressions from multiple users at the same time.  Even then, Google will only exceed your daily budget by a dollar or two depending on the click price.

    Stop or pause campaign at any time – If you want to make adjustments, it can be done within minutes. You can also pause or stop a campaign at any time. If you need to make revisions to your landing page and do not want your audience to see the page while you are making tweaks, all you do is pause the campaign and then resume when you are complete.

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    To your ongoing Success within your Niche Marketplace.

    Every day I receive questions from Google PPC marketers asking why a campaign’s not working, why it’s costing so much per click, why are my clicks not converting, what they may be doing wrong and most importantly – how in Google’s name do you improve  it!

    All of which are normal questions for beginners and if not addressed early can cause a campaign to spiral out of control. In addition, when the campaign spirals, the costs soar. The biggest mistake (in my honest opinion) is to completely rely on Google’s tools and support. Those of you who have tried to utilize their support team know exactly what I am talking about. :(

    I honestly believe that good research before you start a campaign can eliminate most of the problems (and wasted click fees) that you could face after launch.  And I don’t just mean keyword research. There’s a lot I do before I dig into a keyword research tool these days. It’s too competitive to just rely on keyword research.

    Because if you can be 100% positive you’re in a micro niche, and you’ve got the best quality data possible on the offer, the competition and the market,  then you can be confident that what’s going into your PPC campaign is the best you can do, and not just your best guess with crossed fingers.

    If you’ve properly done your research, you can reduce your trial and terror in making a campaign profitable, reducing the money you burn through and also the time and aggravation in fixing something later. (plus you’re less likely to wimp out when you’re just a click away from turning a profit)

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    ;) To your ongoing Success within your Niche Marketplace.

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  • Filed under: Adwords Coach
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