Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ spent 80% more time on such networking sites in the past year alone. Such staggering results bring one thing to my mind … Opportunities !!!

Social media has delivered incredible potential to build relationships, increase organizational effectiveness and grow brands. Yes, social media was built with the idea to bring like minded individuals together, connect friends & families and to remain in constant communication regardless of your location or availability.  But, the “Opportunities” to put your product or service in front of millions of people is astounding.  Think Viral Marketing for a second … you have a service that appeals to 5 of your “Friends”, they talk about it within the social realm, which drips down to 1,000 other people (based on the math that average people have 200 friends). 20% of those 1,000 will post about your service and the cycle grows and grows.  The simple math would be to apply the 80-20 rule.  80% of your prospects are going to come from 20% of your friends, networks or groups that you associate with.

Rather than bypass the social media opportunity, organizations should embrace it while taking steps to educate their team about internal guidelines and best practices.

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