JTDesigns - Design, Marketing & AdWords Blog » Adwords Tip

Adwords Tip #18

webmaster — Mon, 02 Mar 2009 21:35:03 +0000

Adwords Tip of The Day: If ad performance is one of your main goals, go to campaign settings and change Ad Serving to “Rotate, Show ads more evenly” from “Optimize, Show better performing ads more often. Then split test your ads. Peel & stick keywords into highly focused ad groups for increased performance and tracking

The overall goal is to determine which ad is the best performer (Highest CTR, Lowest Cost per conversion .. etc) and then write a new ad with the mindset of beating the best ad making your campaign 200% better than it was.

Always challenge yourself to write better copy, better content and create a sticky landing page with conversion in mind.

• If you are interested in hiring me as your personal Adwords PPC coach click here.

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Adwords Tip #17

webmaster — Thu, 19 Feb 2009 14:31:26 +0000

Adwords Tip of The Day: It is somewhat time consuming, but I find that having very specific ad campaigns is more effective than blanket adgroups.

For example, if you have following products:

a) Web XO Basic
b) Web XO Small Business
c) Web XO Enterprise

Create 4 ad campaigns. One for general searches on variations of (a) “Web XO”. This campaign is meant to go “Broad” and keeping that in mind, choose our keywords wisely. The remaining 3 campaigns (b & c) will be geared to a specific product, service, white paper and so on. Keep these ad campaigns highly focused on content and remain consistent between, keywords, ad text and landing page/squeeze page. Remain relevant as much as possible, Google will award you for it.

Lastly, the ad text for the 3 targeted campaigns should be crafted to fit the product so it emphasizes what people are looking for and helps grab their attention when there are so many other ads from competitors.

Happy Split Testing and remember … relevance is queen, landing page content is king!

• If you are interested in hiring me as your personal Adwords PPC coach click here.

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Adwords Tip #16

webmaster — Wed, 11 Feb 2009 14:08:28 +0000

Adwords Tip of The Day: 10 call to action ideas: 1) Sign up Now, 2) Free Shipping, 3) Order Today, 4) Ships Today, 5) Download our Brochure, 6) Free Consultation, 7) Free Demo, 8) Free quote, 9) Free Report, 10) Call 24/7.

Did you know that the average person spends only 9 to 10 seconds reviewing sales materials and a frightening 2 to 5 seconds when reviewing online sales and marketing materials.

In our day and age, everything revolves around schedules and deadlines. Who has time to read each and every marketing piece that crosses their path?

So, with that said… grab your customers attention FAST! And make sure you include your call to action… it very well, may the difference between failure and success.

Be captivating, be real, and be honest with your call to action. Your visitors are interested in what you have to say, give them more reasons to trust you and become loyal and dedicated customers.

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