1. Be careful when you set your cost per click and daily budget for each ad. Don’t allow yourself to spend more than you can afford to spend.

2. Don’t bid on the main keyword for your product. There’s way too much competition and you’re guaranteed to pay high costs per click. Find your Niche and stay as highly focused as possible.

For instance, don’t bid on “widget” if you’re only selling blue widgets. Instead, bid on “blue widget” or even more specific phrases, such as “buy blue widget.” This way you know the people who see your ad are looking for a blue widget, not a red or green one, and you’ll have a better chance of selling to them.

3. Bid on longer key phrases that people search for instead of just the main keywords or phrases. These keywords have less searches for each one than the main keywords do, but they also cost less per click. You can often utilize your Analytics to see what key phrases have led visitors to your site. In addition, if you have an on-site search engine, you should be able to see what people are searching for once they land on your site.  This can be extremely valuable.

And if you use enough of these key phrases the total number of searches could exceed the number of searches for the main keywords. So you can potentially have more click-thrus and sales this way because the visitors are usually more targeted.

Do keyword research with Google Keyword Tool or Wordtracker Keyword Tool by typing in your main keyword. It will show you what phrases people have searched that include your keyword. Use this list to determine the long key phrases you want to bid
on.

4. Check your ads several times during the week for their performance. If they aren’t getting good click-thrus, tweak your ad copy and/or keywords. After all, there’s no sense wasting money on advertising that doesn’t pull in leads or sales.

5. Don’t worry about making an abundance of profit at first. I don’t mean you shouldn’t expect to get sales. What I mean is, if you spend $10 per day and make $10 per day, you’re breaking even, so use the $10 you make each day to test your ads more. Fine tuning your sales funnel does not happen overnight and takes time to perfect the entire process of search to click, click to opt-in and/or lead to customer.

Once you eliminate some of the common mistakes that cause advertisers to fail using Google AdWords your profits will increase and your advertising costs will decrease. And that’s the way it should be.

Looking for additional assistance with  your Adwords Campaigns? Are you not seeing the light at the end of the Google Tunnel?  I am here for you.  I can help you achieve your goals and streamline your lead-to-customer funnel by implementing highly targeted marketing actions.  Google Adwords is the vehicle that brings you targeted leads. But, how you nurture those leads will define success.  Visit my coaching page and sign up for a training session or a FREE 15 coaching call:  Do it NOW.

Adwords Tip of The Day: When and how to use pricing in your PPC display ads.

1) Use pricing in your PPC ads if:
- Your Price is Lower than your competition
- Your Competitors are not using prices
- You are selling highly competitive items/services in which people shop on price alone.

This may reduce your click through rate, but will improve your conversion rate by filtering out a certain percentage of non-buyers. It is a small sacrifice to make for increased conversions and a higher ROI.

2) How to use pricing in your PPC ads:
- Always be honest and true to your displayed price
– Always make sure percentages are accurate (ex; 36% OFF)
– Do not mislead your visitors
- Do not bait & hook your visitors with over-exaggerated deals

It is extremely important that you are honest when it comes to using prices in your PPC ads. An unhappy visitor will not be converted regardless of the deal you are offering. You can guarantee that your conversions will be in the toilet, if you think you can have success by tricking people.

Be honest, Be true and most of all … Be Clear and concise!

• If you are interested in hiring me as your personal Adwords PPC coach click here.

Are You Tired of your PPC Budget being
Exhausted in the Middle of the Day?

Google allows the advertiser to control when ads are delivered by time-of-day and day-of-the-week. The advertiser can turn off paid advertising during periods of low conversion and turn ads on during times when conversions are best. Often this technique can produce higher ROI because it allows you to restrict displaying your ads to times when customers are most likely to convert.

How to Determine Time Periods

The first step is to examine the relationship of ad delivery times to the online behavior of your target customer. This requires a solid understanding of your target audience. Among other things, you’ll need to know who the target audience is and have an understanding of their searching and buying behaviors. Run analytics for a few months so you can acquire a baseline understanding of customer behavior.

Then, set up the ads to display only during the times times you’ve identified as high conversion periods. For example, if your analytics show that most conversions occur during lunch hours or after 5 pm, then set your ads to display during those times.

There’s an old saying that “nothing good happens after 3 am.” For many businesses this might mean no advertising converts in the wee hours of the night. But if you run a bail bonds company, the middle of the night may be your best time. And for services with long latency before purchases or in market sectors where consumers do extensive research prior to purchase, you may want to be less restrictive in your approach to dayparting.

Give it a whirl … you may be surprised by the results.

• If you are interested in hiring me as your personal Adwords PPC coach click here.

Adwords Tip of The Day: Be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.