What is the hype all about?  Can autoresponders really increase my customer relationships? Can they really help in converting visitors to buyers? Can they really help to generate extra $$$$ for my business?

These are some of the questions internet marketers are asking… and the hype is all good!  Everything on the internet is about customer retention and relationship building. Making the customer feel safe and secure is a win over the competition. Another big factor to online success is to maintain a constant “in your face” reminder that you are still here and are still fighting for that potential customer.Obviously without being so “in your face” they opt-out and go elsewhere. So be warned that too much an be a bad thing.

Statistics say that most online buyers will not buy the first time they visit a site. Interesting fact to say the least.  Ex: Joe Smith is looking to buy a CD or a Book from xyz.com and decides to look elsewhere another day. Chances are, that “hot” targeted lead will end up looking elsewhere and forget they even visited your website in the first place. In this case, you lose and have lost to a competitor.

An autoresponder campaign can help with customer retention, allowing them to remember you as the website to visit for their needs. By offering your visitors the ability to sign up for newsletters or articles via email you are opening the door to market to them, starting that relationship required to stimulate those warm fuzzies we all look for. Not all of the people who sign up want to receive email from you once a day, or once a week, but 50% of them want to see what else you offer and will be receptive to your emails. If half of those users click into your site, your conversions will increase and a relationship is started.

An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after. The goal is to not be annoying or deter them from your service or product, you want them to look forward to receiving your emails and being excited about what you have to offer.

For more information or to schedule a coaching call, contact us by visiting jtdesigns.com.