There are a few super advantages to the AdWords advertising program. All to benefit the online marketer, on-line retailer, business to business, business to consumer and most importantly the entrepreneur.

No minimum buy – Before AdWords existed, buying a highly targeted ad or a keyword could cost thousands of dollars. AdWords allows you spend whatever amount you want—no minimum. You can run or test a campaign for $10 a day or less.

Almost immediate implementation –Your ad runs almost immediately after it’s submitted. No long waits before you see your listing appear. This gives you an advantage by reaching your target market quickly and efficiently.

Pay only for clicks – When people view your ad (called impressions) you pay nothing. If someone clicks your ad, you then pay for the click. There is no need to worry about your competition depleting your budget by clicking all day. Google’s system protects against multiple clicks from the same user.

Bid for placement – How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity. When you bid on a term or phrase, you are telling Google the maximum you’re willing to pay for the click against others who have bid on that term. If the next highest bidder is much less than your maximum bid, you will only pay slightly more than the lower bid for top placement.

Set maximum cost per day –There is no minimum deposit required to start an ad campaign, so even the smallest of businesses can get exposure quickly and affordably. AdWords advertisers enjoy a tremendous level of control over their spend. They can set a maximum daily budget and specific amounts they’re wiling to pay per click, which the AdWords system will only exceed if you are in a hyer competitive market where your ads may be receiving impressions from multiple users at the same time.  Even then, Google will only exceed your daily budget by a dollar or two depending on the click price.

Stop or pause campaign at any time – If you want to make adjustments, it can be done within minutes. You can also pause or stop a campaign at any time. If you need to make revisions to your landing page and do not want your audience to see the page while you are making tweaks, all you do is pause the campaign and then resume when you are complete.

IMPORTANT – NOW accepting new students and clients – Limited space, ACT NOW!!!!

Do you need assistance setting up or launching your Adwords marketing campaign?  Are you looking for personal Adwords Training & Coaching? … click here NOW.  Let me teach you the tips and tricks Google will never share with you.

To your ongoing Success within your Niche Marketplace.

Adwords Tip of The Day: It is somewhat time consuming, but I find that having very specific ad campaigns is more effective than blanket adgroups.

For example, if you have following products:

a) Web XO Basic
b) Web XO Small Business
c) Web XO Enterprise

Create 4 ad campaigns. One for general searches on variations of (a) “Web XO”. This campaign is meant to go “Broad” and keeping that in mind, choose our keywords wisely. The remaining 3 campaigns (b & c) will be geared to a specific product, service, white paper and so on. Keep these ad campaigns highly focused on content and remain consistent between, keywords, ad text and landing page/squeeze page. Remain relevant as much as possible, Google will award you for it.

Lastly, the ad text for the 3 targeted campaigns should be crafted to fit the product so it emphasizes what people are looking for and helps grab their attention when there are so many other ads from competitors.

Happy Split Testing and remember … relevance is queen, landing page content is king!

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Google has updated their iPhone app and it now supports voice activated search.  It is impressive and very accurate. Nice for when you are the move as we all are.  See below for a video released explaining the services.

Use this link to access the iTunes App store and download the Google App. Click here.