Your best performing keywords will perform even better when they are in their own ad group and have highly targeted ad text along side them. Don’t be surprised if you even see your CPC come down over time.

Google is all about relevance. We are being forced to be more relevant and to button up our campaigns if we want success. It is no secret when it comes to keyword performance with Adwords, that highly focused ad groups that have well written copy will prevail. Ad copy, keywords and landing pages all need to be in sync with each other and focused on being the most relevant.

Ad groups will help you drive your CPC down as you become more relevant. If you go “narrow” instead of wide with your ad groups you will increase your CTR. Within 7 days of testing a new group of keywords you will clearly see which keywords and ads are the performs. This is where the 80-20 rule comes in. 80% of your targeted traffic will come from 20% of your keywords. Start wide and end up narrow.

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