Adwords Tip of The Day: If ad performance is one of your main goals, go to campaign settings and change Ad Serving to “Rotate, Show ads more evenly” from “Optimize, Show better performing ads more often. Then split test your ads. Peel & stick keywords into highly focused ad groups for increased performance and tracking

The overall goal is to determine which ad is the best performer (Highest CTR, Lowest Cost per conversion .. etc) and then write a new ad with the mindset of beating the best ad making your campaign 200% better than it was.

Always challenge yourself to write better copy, better content and create a sticky landing page with conversion in mind.

• If you are interested in hiring me as your personal Adwords PPC coach click here.

Adwords Tip of The Day: Peel & Stick your ad campaigns and groups (including keywords and ads) and use one set for “Google + search partners” and another set for the “content network“. This will allow you to see how each is doing from a performance perspective without having to drill down into each campaign.

This tactic also allows you greater control with focused ad groups and niche ad campaigns. Ex:  keywords that perform better on Google searches than on the content network will typically achieve a higher CTR (click through rate) and a lower CPC (cost per click). A lower CTR from the content network will bring your campaigns down and will result in higher cost per click.

Do yourself a favor and try this. You will have more control over content network spending and will ultimately build better performing ad groups.

If you are interested in hiring an Adwords PPC coach to guide you in the right direction click here.