To get inside your Customers heads you must realize that there are three types of visitors that will find your site(s) …

1) The browser. 2) The buyer. 3) The person who wants freebies.

The browser is interested in something related to a particular service or product, but is not completely sure they want to buy nor are they committed. They will find themselves frequently visiting numerous websites, reading the same content over and over trying to convince themselves they need it.

The buyer is searching on highly targeted keywords and phrases, usually keywords with a specific name in them or a SKU number. They are on a mission and will buy on impulse. They may do a little research into who sells it cheaper, and who offers free shipping.  But, regardless … they are buying.

The person who wants freebies is the kind of visitor that looks for anything that is free. They will spend hours upon hours searching until they find what they are looking for. Patting themselves on the shoulder and smiling for the job well done.

The secret to getting into your customers heads is HOW DO I CATER TO ALL OF THE ABOVE?

Easy. Offer lots and lots of great content for visitors to read. Offer free downloads so they can get what they want and possibly collect an email address for future drip marketing purposes. And the most important … make it a one click buy process.  The more complicated you make it to buy a product the more likely the visitor is to get cold feet and back out.

Lastly, and equally important to all of the above:  Auto-Responder marketing techniques. Knowing your customers and what they want will help in providing ongoing communication and relationship building. Some web visitors may not be buyers the first time the come to your site. You need to provide that ongoing marketing effort to convert them into a HOT lead.

Take time to really understand your customers.  All of the above also applies to client relationships as well. If you get inside your clients head, you have a better chance of developing a sound strategy that will yield positive results and increase revenue for them.

Happy customers and clients, and repeat customers and clients.