Jason Trump | Design, Marketing & AdWords
creating success within your niche!
Marketing with Autoresponders
Author: webmaster28 Sep
What is the hype all about? Can autoresponders really increase my customer relationships? Can they really help in converting visitors to buyers? Can they really help to generate extra $$$$ for my business?
These are some of the questions internet marketers are asking… and the hype is all good! Everything on the internet is about customer retention and relationship building. Making the customer feel safe and secure is a win over the competition. Another big factor to online success is to maintain a constant “in your face” reminder that you are still here and are still fighting for that potential customer.Obviously without being so “in your face” they opt-out and go elsewhere. So be warned that too much an be a bad thing.
Statistics say that most online buyers will not buy the first time they visit a site. Interesting fact to say the least. Ex: Joe Smith is looking to buy a CD or a Book from xyz.com and decides to look elsewhere another day. Chances are, that “hot” targeted lead will end up looking elsewhere and forget they even visited your website in the first place. In this case, you lose and have lost to a competitor.
An autoresponder campaign can help with customer retention, allowing them to remember you as the website to visit for their needs. By offering your visitors the ability to sign up for newsletters or articles via email you are opening the door to market to them, starting that relationship required to stimulate those warm fuzzies we all look for. Not all of the people who sign up want to receive email from you once a day, or once a week, but 50% of them want to see what else you offer and will be receptive to your emails. If half of those users click into your site, your conversions will increase and a relationship is started.
An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after. The goal is to not be annoying or deter them from your service or product, you want them to look forward to receiving your emails and being excited about what you have to offer.
For more information or to schedule a coaching call, contact us by visiting jtdesigns.com.
3 Responses for "Marketing with Autoresponders"
This…:
“An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after.”
…has worked for my clients. What approach do you recommend as the 3-5 day email, once a week email, etc.? For example, should the 3-5 day email give the consumer an overview of what you offer? Should the once a week email, give even more information?
Interested in reading more… Thanks!
I just came across your blog and wanted to drop you a note telling you how impressed I was with the information you have posted here. I have a site and it’s about web design http://webdesignmedia.co.uk/ so I know what I’m talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!
Jennifer … Thanks for the Reply. Here is what I do and hopefully it answers your question …
The landing page where the users Opt-in is where the teaser and/or overview lives. Once they opt-in the scheduled emails (ex: day 1, day 2, day 3 .. etc) will give more detailed info relating to the topic of the course. And … this is where I start the up-selling process. Not in a pushy manor, just an overview of what the company does, offers, sells and so on. Each day the up-sell message gets stronger and stronger.
What you really want is for your visitors to LOVE what you offer so much that they go after the bird seed you have planted for them. This relates to a product, a service or even knowledge that you are offering.
So to answer your question: If they sign up for a 5 day email course on how to Read a book in 5 days and retain all of the information … day 1-5 will focus on the lesson while dropping some subliminal marketing that offers the user information on other topics or products. Once the 5 day is over … send them a follow up email thanking them for participating and push other coaching email lessons or products, telling them to go to xyz.com to sign up which will essentially get them to re opt-in.
About 5 days after all this has happened you can send them an email a week for 4 weeks, then an email a month for as long as they remain on the list. Each of these emails will be an attempt to showcase company offerings, current promotions, current email courses, new and upcoming email courses and so on.
Remember .. it’s all about customer retention and relationship building.
Leave a reply