The landing page where the users Opt-in is where the teaser and/or overview lives. Once they opt-in the scheduled emails (ex: day 1, day 2, day 3 .. etc) will give more detailed info relating to the topic of the course. And … this is where I start the up-selling process. Not in a pushy manor, just an overview of what the company does, offers, sells and so on. Each day the up-sell message gets stronger and stronger.

What you really want is for your visitors to LOVE what you offer so much that they go after the bird seed you have planted for them. This relates to a product, a service or even knowledge that you are offering.

So to answer your question: If they sign up for a 5 day email course on how to Read a book in 5 days and retain all of the information … day 1-5 will focus on the lesson while dropping some subliminal marketing that offers the user information on other topics or products. Once the 5 day is over … send them a follow up email thanking them for participating and push other coaching email lessons or products, telling them to go to xyz.com to sign up which will essentially get them to re opt-in.

About 5 days after all this has happened you can send them an email a week for 4 weeks, then an email a month for as long as they remain on the list. Each of these emails will be an attempt to showcase company offerings, current promotions, current email courses, new and upcoming email courses and so on.

Remember .. it’s all about customer retention and relationship building.

“An autoresponder schedule should consist of an initial thank you email with a double opt-in/verification link, then a consecutive blast of 3-5 days from the opt-in date. Then skip to once a week and then once a month there-after.”

…has worked for my clients. What approach do you recommend as the 3-5 day email, once a week email, etc.? For example, should the 3-5 day email give the consumer an overview of what you offer? Should the once a week email, give even more information?

Interested in reading more… Thanks!