The Internet has uncaged the designer in all of us, but don’t forget to follow certain fundamental rules if you want to better your web presence. For example, always keep a consistent theme for your site so that a visitor knows that he/she is still on your site. Creating confusion is the last thing you want to do for your visitors. You have 3 seconds to capture their attention, make sure you are capturing them in the right way.

Developing consistent pages should not put limitations on your creativity. Consistency can be achieved with tasteful graphics, icons, font size, colors, font face and general page layout. It is equally important to know when to, or when not to use certain design elements because clutter sometimes distracts a visitor.

Make sure that you use compatible and complimentary colors across your site design. Using values from the same or similar color can bring consistency and help achieve a positive flow. First impressions are instant and color plays a big part of that first impression, be sure to use it to your advantage.

Here are a few additional tips that should help you in designing consistent pages.

* Use the same page layout and remain consistent
* Try to use similar colors or complimentary colors
* Use a uniform font face for your pages
* When using multiple colors, implement compatible shades or hues.

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