Include a strong “call to action” to trigger a response from the reader/visitor.

Also remember that people get accustomed to the same type of tactics when they are repeated over and over. Practice coming up with new ways to present a “call to action” so that it still packs a punch, but does not get ignored. Give it a different style, use different colors, use bold easy to read fonts and you will see what works and what does not. Every demographic has its core styles that seem to “just” work.