Master the medium and your message.

You know how to market your product or service, but do you know how to market yourself?

You are the critical factor to successfully selling your product or service, so make sure your marketing and message aren’t outdated.

It’s not just social networking.
is no longer a site only used for reconnecting friendships or indulging your teenager’s need for constant communication. As of April, Facebook now has 200 million users, and its fastest growing segment is 35 years old and older. If you don’t have a page on Facebook, you’re missing out on an easy advertising medium. It takes just minutes to create a Facebook page, and soon, you can be establishing yourself as a leader in your field, developing your personal brand and creating more visibility for yourself, your product or your service.

Sign up with LinkedIn so you can easily be found with a Google search. LinkedIn is a business networking site where you can personalize your own page, broadcast your professional history and post testimonials from others. The contacts you link up and interact with, the more expansive your network. View LinkedIn as an opportunity to build your contacts, expand your network and increase your credibility.

Twitter began as a way to easily stay in touch with family, friends and business contacts by answering a simple question: What are you doing? But, now, Twitter also can be a marketing tool. Users “tweet” by sending short messages via mobile texting, instant message or the Web. Savvy business owners tweet to draw attention to a product, event, resource, blog or Web site. Use Twitter to find out what people are saying about a competitor or you. Show the human side of your business by discussing the good things people in your company are doing. Find out your contacts’ interests, or share some of your own. Get feedback on a problem or answers to questions. Organize meetings or “Tweetups.” Or, follow your mentors by seeing what they are tweeting about.

Don’t throw in the kitchen sink.
If you are pulling out your résumé or portfolio to land that next big project or make a career shift, focus on accomplishments and work samples related to the position you are seeking. Prospective employers or business partners don’t want to be inundated with a chronology of everything you’ve ever done. Follow the same process for your references. Specifically select those relating to what you’re pursuing, and don’t use the same three references for every new opportunity. Take time to tailor your self-pitch.

Be yourself.
People can sense fake a mile away. Skip the stilted business-speak and give a real sense of your personality with natural conversation and writing. If you think it doesn’t sound like you, it probably isn’t you.


Q: Do you need guidance with setting up your Personal Brand?

Q: Do you have questions on How, What, Where and Why?

Q: Are you afraid that your personal information will end up in the wrong hands?

If you can answer YES to any of these quesstions you need to schedule a FREE 15 minute conference call with myself to discuss your concerns, fears and reservations with social media. Embracing the technology is part of the battle, but let me assure you that you will reap the benefits of having the ability to showcase yourself as a Brand, targeting millions of businesses and people that need your services or products, even if they do not know it yet.

Click here NOW!

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