Visitors will enter your site through almost any page, not just your home page.  And for various reasons, many will not read more than one page.  Therefore, to maximize reader response you must treat every page as a marketing page.  So add compelling and persuasive sales content to all of your pages.  Be sure not to sounds “car salesman” like as this will turn off your visitors.  Make it have a purpose and a clear call-to-action.

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