Creating success within your niche!
If you want readers to read on you must SPELL OUT the benefits before describing and explaining the features.
Features are the characteristics of what you’re selling. Benefits are the things that those features will do for you.
For example, people don’t buy light bulbs for features like being long lasting, bright and cheap. People buy light bulbs for benefits like saving money or the planet and helping them do things in what would otherwise be darkness.