Search Engine /Optimization (SEO),
there are two basic types of search engines: Directory-based and
Spider-based. Directory-based search engines are human compiled.
That is, websites submited for inclusion in "directories" are
reviewed by a human editor who ensures submissions meet quality requirements
and directory criteria. Algorithm based search engines, such as Google,
Yahoo, MSN and AltaVista, do not use human editors. These engines
use complex spiders that scour the Internet looking for web pages
that meet their indexing criteria. How well a given web page matches
up with these criteria will determine whether or not the website
is indexed in the search engine and how high it will appear in search
results. While getting your site listed may seem simple, don't be
fooled. Everyday millions of websites are submitted for inclusion
in directory-based and algorithm-based search engines. Only well
designed and optimized websites are included, and only the very best
ever make it into the top 10 ranking for keywords of any importance.
Our search engine optimization solutions are designed take your website
(or websites) to the top of the major search engines. We rely on the
latest search engine placement techniques including optimizing both
on-page and off-page factors.
On-page optimization consists of all variables
on your actual website pages. These variables include: content, keyword
density, meta-tags, internal link structure, etc. Your website code
and content will be tweaked so that your site will be as "search engine friendly" as
possible.Off-page optimization consists of all variables that exist outside
of your website.
Off-page optimization includes link popularity. We
specialize in creating targeted link popularity campaigns. Our goal
is to get your website connected with your industry and raise your
search engine rankings at the same time. The result is targeted traffic
from both related authority sites and the search engines. Off-page
optimization is by far the most critical element to successful search
engine marketing campaign.
Link popularity is the term used to indicate how many other web pages
link to your website (or pages within your website). This includes
pages linking from within your own site as well as from pages on
other sites. Most search engines measure the link popularity of an
individual web page as opposed to your entire web site. Often times
you hear people talk about the link popularity of a site and this
tends to lead to confusion about what it is and how it is actually
measured. The most popular search engines, including Google and Yahoo,
have built in indicators on their tool bars that will give you a
visual indication of the link popularity of a page.
The importance of link popularity to your website's overall visibility
in natural search results we estimate at about 30% of all factors affecting
your keyword rankings. This percentage varies according to the particular
search engine's emphasis on link popularity. The value of link popularity
as a part of your overall optimization strategy and resources must
be dedicated to buidling link popularity if you wish to have a success
SEO campaign.
Our link popularity building campaign can help you obtain incoming
links from high-quality sites, which complement your business. Not
only will this increase your popularity in algorithm-based search engines
but it will also drive valuable traffic to your site.
CONTENT DEVELOPMENT
To successfully
rank highly in the natural results of search engines, the words on
your Web pages should never be an afterthought but a major investment
in your search engine optimization campaign. After your keyword research,
writing search-engine-friendly copy should be the very next step in
your optimization campaign. For non-competitive keyword phrases, the
writing on the page alone can often get you great search engine rankings
without any other special coding or alteration of your meta tags.
Compelling copy (and content) is also an essential part of creating
an attractive website that will support your link popularity building
campaign. Website owners and webmasters like linking to attractive,
authoritative and informative websites. If you think about it, this
makes a lot of sense. People link to good sites, not bad ones.
At jtdesigns we have years of experience writing search
engine friendly copy that can help your site garner top search engine
rankings. We also have the experience to help you design your site
in such a way that other website will naturally link to yours.
Contact jtdesigns to find out how we deliver industry-leading
results with our complete line of Search Engine Marketing Services.
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our Pay-Per-Click Management Services
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