COMPANY_philosophy

Our philosophy is ultimately defined by our commitment to our clients. We work closely with your organization to facilitate the overall process of developing your web presence. We provide direction in the planning of your strategy, and assist you in defining your goals. We then provide leadership in the overall conceptualization, design and marketing of your web site in order to best realize your objectives.

We are dedicated to following a well-established process, as well as tested and proven marketing strategies for online success. jtdesigns will encourage potential and current clientele to utilize such methods in order to enhance their likelihood of success on the Internet. From text to pictures, graphics to special effects, e-business to e-personal - each site has its own unique qualities and requirements to deliver the intended message.

The Internet is primarily about information. Rather than seeking to be dazzled or entertained, research confirms that people use the Internet to locate and access information. Therefore, a web site's effectiveness can be measured in terms of its accessibility, usability and information quality. If the Web is about information, then a web site must communicate clearly. To achieve this, jtdesigns constantly keeps the following in mind when developing sites:

• Use text content which is succinct and readable
• Color schemes which don't dominate
• Download times which don't frustrate
• Screen layouts which enhance the content
• Consistency across the web site which reduces uncertainty
• Navigation schemes which minimize confusion
• Contact details visible on every page to enhance trust
• Sophisticated feedback forms and info systems that are user-friendly

Taken together, these principles reflect the philosophy that jtdesigns has established
over years of web site development.